Biography:

Ph.D. Universidad Complutense de Madrid, MBA Universidad Carlos III de Madrid, MSc Business and Community Bath University. Associate Professor in the Business School Universidad Pontificia Comillas. She has been visiting lecturer in severla universities such as University of Bath, Queen Mary University of London, Universidad de DEUSTO, Universidad de Valencia, Universidad de Alcalá and Universidad Nacional de Educación a Distancia. She has published more than 100 papers and book chapers in leading journals such as Journal of Consumer Research, Journal of Business Ethics, European Journal of Marketing, Journal of Marketing Management, Renewable and Sustainable Energy Reviews, Journal of Cleaner Production, inter alia. Since 2020, she is associate editor of the International Journal of Consumer Studies.

Areas of interest:

Sustainable Consumption. Sustainable brands. Innovation for sustainability. Collaborative consumption. Social Change.

Experience:

I have taken part in more than 20 national and international research projects, coordinating tasks and teams to produce value-added results for incumbent stakeholders.

Skills:

Obtain insights and model consumer behaviour from stock of science; design and analysis of qualitative and quantitative data; report and paper writing.

Current research interests:

Emotions and innovation adoption; emotions and social change; cultural analysis of markets; design and transition to flexibility markets

Journal Publications

• Valor, C., Martínez de Ibarreta Zorita, C., Carrero, I., Merino, A., Effects of loving-kindness meditation on prosocial behavior: empirical and meta-analytic evidence. Journal of Social Marketing. JCR: 2,400 Q4 (2022) - SJR: 0,642 Q2 (2022) In press: April 2024.

• Antonetti, P., Baghi, I., Valor, C., The mitigation of brand crises: towards broader, deeper and more diverse research directions. Journal of Marketing Management. Vol. 40, nº. 3-4, pp. 183 - 189, February 2024. [Online: February 2024] JCR: 4,400 Q3 (2022) - SJR: 1,664 Q1 (2022)

• Valor, C., Martino, J., Ruiz, L., Blends of emotions and innovation (Non)adoption: a focus on green energy innovations. Environmental Innovation and Societal Transitions. Vol. 48, pp. 100759-1 - 100759-11, September 2023. [Online: August 2023] JCR: 7,200 Q1 (2022) - SJR: 2,418 Q1 (2022)

• Carrero, I., Martínez de Ibarreta Zorita, C., Valor, C., Merino, A., Does loving-kindness meditation elicit empathic emotions? The moderating role of self-discrepancy and self-esteem on guilt. Applied Psychology: Health and Well-Being. Vol. 15, nº. 3, pp. 919 - 937, August 2023. [Online: November 2022] JCR: 6,900 Q1 (2022) - SJR: 2,053 Q1 (2022)

• Hernandez-Olalla, M.L., Valor, C., Abril, C., Organic line extensions: do they make sense for brands?. British Food Journal. Vol. 125, nº. 8, pp. 2785 - 2802, July 2023. [Online: January 2023] JCR: 3,300 Q2 (2022) - SJR: 0,645 Q1 (2022)

• Vilá Trepat, I., Valor, C., Redondo, R., Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information. International Review on Public and Nonprofit Marketing. Vol. 20, nº. 1, pp. 65 - 84, March 2023. [Online: January 2022] SJR: 0,366 Q3 (2022)

• Pareja-Cano, B., Valor, C., Benito, A., How social enterprises nurture empowerment: a grounded theoretical model of social change. Journal of Social Entrepreneurship. Vol. 14, nº. 1, pp. 29 - 49, January 2023. [Online: October 2020] JCR: Q3 (2020) - SJR: 0,813 Q1 (2022)

• Larrañaga, A., Valor, C., Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda. Sustainable Production and Consumption. Vol. 34, pp. 518 - 527, November 2022. [Online: October 2022] JCR: 12,100 Q1 (2022); - SJR: 2,029 Q1 (2022);

• Parris, H., Sorman, A.H., Valor, C., Tuerk, A., Anger-Kraavi, A., Cultures of transformation: an integrated framework for transformative action. Environmental Science & Policy. Vol. 132, pp. 24 - 34, June 2022. [Online: February 2022] JCR: 6,000 Q1 (2022); - SJR: 1,678 Q1 (2022);

• Valor, C., Antonetti, P., Crisafulli, B., Emotions and consumers’ adoption of innovations: an integrative review and research agenda. Technological Forecasting and Social Change. Vol. 179, pp. 121609-1 - 121609-16, June 2022. [Online: March 2022] JCR: 12,000 Q1 (2022); - SJR: 2,644 Q1 (2022);

• Valor, C., Antonetti, P., Zasuwa, G., Corporate social irresponsibility and consumer punishment: a systematic review and research agenda. Journal of Business Research. Vol. 144, pp. 1218 - 1233, May 2022. [Online: February 2022] JCR: 11,300 Q1 (2022); - SJR: 2,895 Q1 (2022);

• Redondo, R., Valor, C., Carrero, I., Unraveling the relationship between well-being, sustainable consumption and nature relatedness: a study of university students. Applied Research in Quality of Life. Vol. 17, nº. 2, pp. 913 - 930, April 2022. [Online: April 2021] JCR: 3,400 Q1 (2022); - SJR: 0,823 Q2 (2022);

• Valor, C., Ronda, L., Abril, C., Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing. Sustainable Production and Consumption. Vol. 30, pp. 77 - 88, March 2022. [Online: December 2021] JCR: 12,100 Q1 (2022); - SJR: 2,029 Q1 (2022);

• Valor, C., Lind, L., Cossent, R., Escudero, C., Understanding the limits to forming policy-driven markets in the electricity sector. Environmental Innovation and Societal Transitions. Vol. 40, pp. 645 - 662, September 2021. [Online: November 2021] JCR: 9,377 Q1 (2021); 7,200 Q1 (2022) - SJR: 2,573 Q1 (2021); 2,418 Q1 (2022)

• Ronda, L., Abril, C., Valor, C., Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation. Management Decision. Vol. 59, nº. 6, pp. 1546 - 1561, July 2021. [Online: November 2020] JCR: 5,589 Q2 (2021); 4,600 Q3 (2022) - SJR: 1,155 Q1 (2021); 1,345 Q1 (2022)

• Antonetti, P., Valor, C., A theorisation of discrete emotion spillovers: an empirical test for anger. Journal of Marketing Management. Vol. 37, nº. 7-8, pp. 599 - 625, May 2021. [Online: September 2020] JCR: 4,707 Q2 (2021); 4,400 Q3 (2022) - SJR: 1,244 Q1 (2021); 1,664 Q1 (2022)

• Gómez-Olmedo, A.M., Carrero, I., Valor, C., Volition to behave sustainably: an examination of the role of self-control. Journal of Consumer Behaviour. Vol. 20, nº. 3, pp. 776 - 790, May 2021. [Online: November 2020] JCR: 3,199 (2021); 4,300 Q3 (2022) - SJR: 0,841 (2021); 0,978 Q1 (2022)

• Valor, C., Martínez de Ibarreta Zorita, C., Toward a personology of green consumers: an application of personal projects. Journal of Consumer Behaviour. Vol. 20, nº. 3, pp. 725 - 735, May 2021. [Online: November 2020] JCR: 3,199 (2021); 4,300 Q3 (2022) - SJR: 0,841 (2021); 0,978 Q1 (2022)

• Valor, C., Lloveras, J., Papaoikonomou, E., The role of emotion discourse and pathic stigma in the delegitmization of consumer practices. Journal of Consumer Research. Vol. 47, nº. 5, pp. 636 - 653, February 2021. [Online: June 2020] JCR: 8,612 Q1 (2021); 7,200 Q2 (2022) - SJR: 7,117 Q1 (2021); 6,024 Q1 (2022)

• Carrero, I., Valor, C., Díaz, E., Labajo, V., Designed to be noticed: a reconceptualization of carbon food labels as warning labels. Sustainability. Vol. 13, nº. 3, pp. 1581-1 - 1581-14, February 2021. [Online: February 2021] JCR: 3,889 Q2 (2021); 3,900 Q2 (2022) - SJR: 0,664 Q1 (2021); 0,664 Q1 (2022)

• Valor, C., Anticipated emotions and resistance to innovations: the case of p2p car sharing. Environmental Innovation and Societal Transitions. Vol. 37, pp. 50 - 65, December 2020. [Online: August 2020] JCR: 9,680 Q1 (2020); 7,200 Q1 (2022) - SJR: 3,028 Q1 (2020); 2,418 Q1 (2022)

• Merino, A., Valor, C., Redondo, R., Connectedness is in my character: the relationship between nature relatedness and character strengths. Environmental Education Research. Vol. 26, nº. 12, pp. 1707 - 1728, December 2020. [Online: October 2020] JCR: 3,512 Q1 (2020); 3,200 Q2 (2022) - SJR: 1,177 Q1 (2020); 1,122 Q1 (2022)

• Gómez-Olmedo, A.M., Valor, C., Carrero, I., Mindfulness in education for sustainable development to nurture socioemotional competencies: a systematic review and metaanalysis. Environmental Education Research. Vol. 26, nº. 11, pp. 1527 - 1555, November 2020. [Online: June 2020] JCR: 3,512 Q1 (2020); 3,200 Q2 (2022) - SJR: 1,177 Q1 (2020); 1,122 Q1 (2022)

• Orellano, A., Valor, C., Chuvieco, E., The influence of religion on sustainable consumption: a systematic review and future research agenda. Sustainability. Vol. 12, nº. 19, pp. 7901-1 - 7901-21, October 2020. [Online: September 2020] JCR: 3,251 Q2 (2020); 3,900 Q2 (2022) - SJR: 0,612 Q1 (2020); 0,664 Q1 (2022)

• Ronda, L., Valor, C., Abril, C., How small traditional businesses can become attractive employers: a means-end analysis. Journal of Small Business Management. Vol. 58, nº. 2, pp. 362 - 389, March 2020. [Online: November 2019] JCR: 4,544 Q2 (2020); 6,200 Q2 (2022) - SJR: 1,683 Q1 (2020); 1,556 Q1 (2022)

• Valor, C., Antonetti, P., Merino, A., The relationship between moral competences and sustainable consumption among higher education students. Journal of Cleaner Production. Vol. 248, pp. 119161-1 - 119161-15, March 2020. [Online: January 2020] JCR: 9,297 Q1 (2020); 11,100 Q1 (2022) - SJR: 1,937 Q1 (2020); 1,981 Q1 (2022)

• Carrero, I., Valor, C., Redondo, R., Do all dimensions of sustainable consumption lead to psychological well-being? Empirical evidence from young consumers. Journal of Agricultural and Environmental Ethics. Vol. 33, nº. 1, pp. 145 - 170, February 2020. [Online: January 2020] JCR: 1,727 Q1 (2020); 1,800 Q1 (2022) - SJR: 0,441 Q1 (2020); 0,522 Q1 (2022)

• Valor, C., Escudero, C., Labajo, V., Cossent, R., Effective design of domestic energy efficiency displays: a proposed architecture based on empirical evidence. Renewable & Sustainable Energy Reviews. Vol. 114, pp. 109301-1 - 109301-11, October 2019. [Online: July 2019] JCR: 12,110 Q1 (2019); 15,900 Q1 (2022) - SJR: 3,632 Q1 (2019); 3,232 Q1 (2022)

• Ronda, L., Valor, C., Abril, C., Are they willing to work for you? An employee-centric view to employer brand attractiveness. Journal of Product and Brand Management. Vol. 27, nº. 5, pp. 573 - 596, November 2018. [Online: November 2018] JCR: 2,018 Q3 (2018); 5,600 Q2 (2022) - SJR: Q1 (2018); 1,427 Q1 (2022)

• Martínez de Ibarreta Zorita, C., Valor, C., Neighbourhood influences on organic buying. International Journal of Consumer Studies. Vol. 42, nº. 5, pp. 513 - 521, September 2018. [Online: September 2018] JCR: 1,506 Q4 (2018); 9,900 Q1 (2022) - SJR: Q2 (2018); 1,753 Q1 (2022)

• Manzanaro, L., Valor, C., Paredes-Gázquez, J.D., Retweet if you please! Do news factors explain engagement?. Journal of Marketing Communications. Vol. 24, nº. 4, pp. 375 - 392, May 2018. [Online: January 2018] SJR: Q1 (2018); 1,012 Q1 (2022)

• Valor, C., Antonetti, P., Carrero, I., Stressful sustainability: a hermeneutic analysis. European Journal of Marketing. Vol. 52, nº. 3/4, pp. 550 - 574, March 2018. [Online: January 2018] JCR: 1,716 Q3 (2018); 4,400 Q3 (2022) - SJR: Q1 (2018); 1,630 Q1 (2022)

• Papaoikonomou, E., Valor, C., Ginieis, M., Looking for info? Understanding ethical consumer information management using a diary approach. Management Decision. Vol. 56, nº. 3, pp. 652 - 669, March 2018. [Online: February 2018] JCR: 1,963 Q3 (2018); 4,600 Q3 (2022) - SJR: Q1 (2018); 1,345 Q1 (2022)

• Valor, C., Zasuwa, G., Quality reporting of corporate philanthropy. Corporate Communications. Vol. 22, nº. 4, pp. 486 - 506, October 2017. SJR: Q2 (2017); 0,653 Q2 (2022)

• Papaoikonomou, E., Valor, C., The institutionalization of alternative economies: the processes of objectification in time banks. Journal of Macromarketing. Vol. 37, nº. 2, pp. 161 - 179, June 2017. [Online: October 2016] JCR: Q4 (2017); 3,100 Q3 (2022) - SJR: Q2 (2017); 0,820 Q2 (2022)

• Martínez de Ibarreta Zorita, C., Valor, C., Is it worth getting labeled? The case of MSC-certified seafood. Journal of International Food and Agribusiness Marketing. Vol. 29, nº. 2, pp. 197 - 215, April 2017. [Online: April 2017] SJR: Q2 (2017); 0,408 Q2 (2022)

• Valor, C., Díaz, E., Merino, A., The discourse of the consumer resistance movement: adversarial and prognostic framings through the lens of power. Journal of Macromarketing. Vol. 37, nº. 1, pp. 72 - 84, March 2017. [Online: July 2016] JCR: Q4 (2017); 3,100 Q3 (2022) - SJR: Q2 (2017); 0,820 Q2 (2022)

• Valor, C., Papaoikonomou, E., Martínez de Ibarreta Zorita, C., Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo. Spanish Journal of Marketing - ESIC. Vol. 21, nº. 1, pp. 14 - 24, February 2017. [Online: February 2017] SJR: 0,876 Q2 (2022)

• Papaoikonomou, E., Valor, C., Exploring commitment in peer-to-peer exchanges: the case of timebanks. Journal of Marketing Management. Vol. 32, nº. 13/14, pp. 1333 - 1358, September 2016. [Online: May 2016] JCR: Q2 (2016); 4,400 Q3 (2022) - SJR: Q1 (2016); 1,664 Q1 (2022)

• Valor, C., Papaoikonomou, E., Bancos de tiempo en España. Una exploración de su estructura, gestión y perfil de usuarios. Revista Internacional de Sociologia. Vol. 74, nº. 1, pp. e028-1 - e028-14, March 2016. [Online: February 2016] JCR: Q4 (2016); 0,600 Q4 (2022) - SJR: Q3 (2016); 0,354 Q2 (2022)

• Redondo, R., Valor, C., Carrero, I., The influence of social and environmental labels on purchasing: an information and systematic-heuristic processing approach. Innovar: Revista de Ciencias Administrativas y Sociales. Vol. 25, nº. 57, pp. 121 - 131, July 2015. JCR: 0,058 (2012) - SJR: 0,169 Q3 (2022)

• Valor, C., Carrero, I., Viewing responsible consumption as a personal project. Psychology & Marketing. Vol. 31, nº. 12, pp. 1110 - 1121, November 2014. [Online: October 2014] JCR: 1,080 Q2 (2014); 6,700 Q1 (2022) - SJR: Q1 (2014); 2,083 Q1 (2022)

• Valor, C., Carrero, I., Redondo, R., The influence of knowledge and motivation on sustainable label use. Journal of Agricultural and Environmental Ethics. Vol. 27, nº. 4, pp. 591 - 607, August 2014. [Online: October 2013] JCR: 0,935 (2014); 1,800 Q1 (2022) - SJR: 0,473 Q1 (2014); 0,522 Q1 (2022)

• de la Cuesta, M., Valor, C., Evaluation of the environmental, social and governance information disclosed by Spanish listed companies. Social Responsibility Journal. Vol. 9, nº. 2, pp. 220 - 240, May 2013. SJR: Q2 (2013); 0,817 Q1 (2022)

• Valor, C., Merino, A., Carrero, I., Díaz, E., Labajo, V., Bilbao Calabuig, P., Why one becomes a responsible consumer: the creation and maintenance of responsible consumption as a self-determined personal project. Human Ecology Review. Vol. 19, nº. 2, pp. 159 - 174, December 2012. JCR: 0,871 Q4 (2012); 0,900 Q4 (2022) - SJR: Q1 (2012); 0,285 Q3 (2022)

• Carrero, I., Valor, C., CSR‐labelled products in retailers' assortment: a comparative study of British and Spanish retailers. International Journal of Retail & Distribution Management. Vol. 40, nº. 8, pp. 629 - 652, June 2012. JCR: 4,400 Q3 (2022) - SJR: Q1 (2012); 0,986 Q1 (2022)

• Valor, C., The contribution of the energy industry to the millennium development goals: a benchmark study. Journal of Business Ethics. Vol. 105, nº. 3, pp. 277 - 287, February 2012. [Online: July 2011] JCR: 1,253 Q1 (2012); 6,100 Q1 (2022) - SJR: Q1 (2012); 2,590 Q1 (2022)

• de la Cuesta, M., Valor, C., Holgado-Tello, F.P., Aproximación a la medición del compromiso de las empresas con los derechos humanos: un análisis de las empresas españolas del IBEX 35. Innovar: Revista de Ciencias Administrativas y Sociales. Vol. 21, nº. 41, pp. 197 - 207, September 2011. JCR: 0,058 (2012) - SJR: Q3 (2011); 0,169 Q3 (2022)

• Merino, A., Valor, C., The potential of corporate social responsibility to eradicate poverty: an ongoing debate. Development in Practice. Vol. 21, nº. 2, pp. 157 - 167, April 2011. SJR: Q2 (2011); 0,414 Q2 (2022)

• Valor, C., Calvo Elizazu, G., Compra responsable en España. Comunicación de atributos sociales y ecológicos. Boletín Económico de ICE. Vol. 2971, pp. 33 - 50, August 2009.

• Valor, C., Merino, A., Relationship of business and NGOs: an empirical analysis of strategies and mediators of their private relationship. Business Ethics, the Environment & Responsibility. Vol. 18, nº. 2, pp. 110 - 126, April 2009. [Online: March 2009] JCR: 4,800 Q3 (2022) - SJR: 0,925 Q1 (2021)

• Valor, C., Tres perspectivas sobre cómo pueden las empresas multinacionales contribuir efectivamente a la consecución de los ODM. Innovar: Revista de Ciencias Administrativas y Sociales. Vol. 19, nº. 33, pp. 131 - 141, April 2009. JCR: 0,058 (2012) - SJR: 0,169 Q3 (2022)

• Valor, C., Merino, A., The relationship between NGOS and businesses in the public arena: an empirical analysis for Spain. Journal of Public Affairs. Vol. 9, nº. 1, pp. 20 - 34, February 2009. [Online: January 2009] SJR: 0,562 Q1 (2022)

• Valor, C., de la Cuesta, M., Fernández, B., Understanding demand for retail socially responsible investments: a survey of individual investors and financial consultants. Corporate Social Responsibility and Environmental Management. Vol. 16, nº. 1, pp. 1 - 14, February 2009. [Online: January 2008] JCR: 9,800 Q1 (2022) - SJR: 2,134 Q1 (2022)

• Valor, C., Can consumers buy responsibly? Analysis and solutions for market failures. Journal of Consumer Policy. Vol. 31, nº. 3, pp. 315 - 326, September 2008. [Online: June 2008] SJR: 0,616 Q2 (2022)

• Valor, C., The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach. Journal of Marketing Management. Vol. 23, nº. 7-8, pp. 675 - 695, 2007. [Online: February 2010] JCR: 4,400 Q3 (2022) - SJR: 1,664 Q1 (2022)

• Valor, C., A global strategic plan for corporate philanthropy. Corporate Communications. Vol. 12, nº. 3, pp. 280 - 297, August 2007. SJR: 0,653 Q2 (2022)

• Valor, C., de la Cuesta, M., Códigos éticos: análisis de la eficacia de su implantación entre las empresas españolas cotizadas. Innovar: Revista de Ciencias Administrativas y Sociales. Vol. 17, nº. 30, pp. 19 - 30, July 2007. JCR: 0,058 (2012) - SJR: 0,169 Q3 (2022)

• Valor, C., Palomo, R., Iturrioz, J., Mateu, J.L., Socially responsible investments among savings banks and credit unions: empirical findings in the Spanish context. Annals of Public and Cooperative Economics. Vol. 78, nº. 2, pp. 301 - 326, June 2007. [Online: May 2007] JCR: 1,600 Q3 (2022) - SJR: 0,542 Q2 (2022)

• Valor, C., de la Cuesta, M., An empirical analysis of the demand of Spanish religious groups and charities for socially responsible investments. Business Ethics, the Environment & Responsibility. Vol. 16, nº. 2, pp. 175 - 190, April 2007. [Online: March 2007] JCR: 4,800 Q3 (2022) - SJR: 0,925 Q1 (2021)

• García de Madariaga Miranda, J., Valor, C., Stakeholders management systems: empirical insights from relationship marketing and market orientation perspectives. Journal of Business Ethics. Vol. 71, nº. 4, pp. 425 - 439, April 2007. [Online: November 2006] JCR: 6,100 Q1 (2022) - SJR: 2,590 Q1 (2022)

• Valor, C., What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade. Journal of Strategic Marketing. Vol. 14, nº. 3, pp. 263 - 275, February 2007. SJR: 0,898 Q1 (2022)

• Yáñez, M.A., Valor, C., Catalán, V., A simple and cost-effective method for the quantification of total coliforms and Escherichia coli in potable water. Journal of Microbiological Methods. Vol. 65, nº. 3, pp. 608 - 611, June 2006. [Online: October 2005] JCR: 2,442 (2006); 2,200 Q3 (2022) - SJR: 0,467 Q3 (2022)

• Valor, C., Corporate social responsibility and corporate citizenship: towards corporate accountability. Business and Society Review. Vol. 110, nº. 2, pp. 191 - 212, June 2005. [Online: May 2005] SJR: 0,400 Q2 (2022)

• Valor, C., Consumers' responses to corporate philanthropy: are they willing to make trade-offs?. International Journal of Business and Society. Vol. 6, nº. 1, pp. 1 - 26, June 2005. SJR: 0,219 Q3 (2022)

• de la Cuesta, M., Valor, C., Fostering corporate social responsibility through public initiative: from the EU to the Spanish case. Journal of Business Ethics. Vol. 55, nº. 3, pp. 275 - 293, December 2004. JCR: 0,457 (2004); 6,100 Q1 (2022) - SJR: 2,590 Q1 (2022)

• Valor, C., Social alliance for fundraising: how Spanish nonprofits are hedging the risks. Journal of Business Ethics. Vol. 47, nº. 3, pp. 209 - 222, October 2003. JCR: 0,580 (2003); 6,100 Q1 (2022) - SJR: 2,590 Q1 (2022)

• Valor, C., Kreisler Merino, I., de la Cuesta, M., Promoción institucional de la responsabilidad social corporativa. Boletín Económico de ICE. Vol. 2779, pp. 9 - 20, September 2003.

• de la Cuesta, M., Valor, C., Responsabilidad social de la empresa. Concepto, medición y desarrollo en España. Boletín Económico de ICE. Vol. 2755, pp. 7 - 20, January 2003.

show 69 journal publications

Projects

• BeFlex- Boosting Engagement to increase FLEXibility. Carried out for Comisión Europea. Sep/2022-Aug/2026

• REDREAM. Real consumer engagement through a new user-centric ecosystem development for end-users´assets in a multi-market scenario. (Horizon 2020. Grant agreement No. 957837). Carried out for Comisión Europea. Oct/2020-Apr/2024

• Integrid - Demonstration of intelligent grid technologies for renewables integration and interactive consumer participation enabling interoperable market solutions and interconnected stakeholders. Carried out for Comisión Europea. Jan/2017-Oct/2020

• Social entrepreneurship guide. Inspirations for business creation in the service of society. Carried out for Ministerio de Empleo y Seguridad Social. Oct/2012-Dec/2012

show 4 projects

Ph.D. Thesis

Developed:

• C. Valor (2004), Relación de la empresa con la comunidad. Un modelo de planificación y ejecución. Universidad Complutense de Madrid. Madrid (Spain).

Supervised:

• A. Orellano (2022), Religión, consumo sostenible y cambio climático: la influencia de la religiosidad en la huella de carbono personal. Universidad de Alcalá. Alcalá de Henares (Spain).

• A. Gómez Olmedo (2021), Pro-environmental behavior: the role of mindfulness in socioemotional and volitional competences. Universidad Pontificia Comillas. Madrid (Spain).

• L. Ronda (2018), Employer brand choice: a hierarchical value model and utility structure. Universidad Pontificia Comillas. Madrid (Spain).

• E. Díaz (2017), El veganismo como consumo ético y transformador. Un análisis predictivo de la intención de adoptar el veganismo ético. Universidad Pontificia Comillas. Madrid (Spain).

• I. Vilá Trepat (2016), Análisis de las intenciones de implementación en la alimentación saludable. Universidad Pontificia Comillas. Madrid (Spain).

• M. Alvarez Fernández (2016), Actividad de empresas europeas en redes sociales online : descripción y factores condicionantes. Universidad Pontificia Comillas. Madrid (Spain).

In progress:

• A. Camacho Donézar, Access Based Services Customer misbehaviour and value co-creation in carshaning explained through the lens of academic theories in social sciences. Evidence from the data. Universidad Pontificia Comillas. Madrid (España).

• V. Cieslak , The Conceptualization of Resistance. Universidad Pontificia Comillas. Madrid (España).

• V. Moreno , Value-Creation Strategies for Engaging Small-Load Flexibility-Service-Providers (SL-FSP) in Electricity Markets. Universidad Pontificia Comillas. Madrid (España).

• S. Raynaud , Can TV series change our futures ? Studying the mechanisms and ethical limits of edutainment through TV series. Universidad Pontificia Comillas. Madrid (España).

show 11 Ph.D. Thesis

Conference Papers

• Moreno, V.K., Valor, C., Chaves, J.P., Optimizing consumer value propositions in flexibility energy markets: strategies to enhance participation and mitigate pains, European Forum for Studies of Policies for Research and Innovation - Eu-SPRI 2024, Enschede (Netherlands). 04-07 June 2024.

• Brenner-Fliesser, M., Avanzini, M., Bonsfills, M., Borges, C.E., Abi Ghanem, D., Ivanova, V., Hortamani, M., Miletic, M., Mink, A., Mwasaru, J., Sainz de Salces, F.J., Slacik, J., Tobin, P., Valor, C., A framework for measuring stakeholder engagement in energy transitions projects, 11th Sustainable Places Conference - SP 2023, Madrid (Spain). 14-16 June 2023.

• Valor, C., Martino, J., Ruiz, L., Flexible users, where are you? Recruitment strategies to flexibility-experiments, 10th Sustainable Places Conference - SP 2022, Nice (France). 06-09 September 2022.

• Lind, L., Valor, C., Cossent, R., Labajo, V., Escudero, C., New business models at distribution grids: a stakeholder consultation, 26th International Conference and Exhibition on Electricity Distribution - CIRED 2021, Geneva (Switzerland) Online. 20-23 September 2021. In: CIRED 2021: Conference proceedings, e-ISBN: 978-1-83953-591-8

• G. Gallarza, M., Valor, C., Master students working on the psychological underpinnings of value co-creation and co-destruction in P2P schemes, 12th Annual International Conference of Education, Research and Innovation - ICERI 2019, Seville (Spain). 11-13 November 2019. In: ICERI 2019: Conference proceedings, ISBN: 978-84-09-14755-7

• Labajo, V., Martínez de Ibarreta Zorita, C., Valor, C., The PLs role in Spanish FMCG sustainable markets: an (almost and so far) missed opportunity?, 2nd International Conference on Advances in National Brand and Private Label Marketing - NB&PL 2015, 12 June 2015. In: Advances in National Brand and Private Label Marketing: Second International Conference, 2015, ISBN: 978-3-319-20181-8

• Carrero, I., Valor, C., Slaves of market information: the relationship between Spanish consumers and CSR labels, 22nd Annual Meeting of the International Association for Business and Society - IABS 2011, Bath (United Kingdom). 24-26 June 2011.

show 7 conference papers

Books and Book Chapters

• Valor, C., de Garcillán López-Rúa, M., Martín García, D.F., P&G challenges: project-based on learning green but failed, in P&G challenges: project-based on learning green but failed: Comillas 2022-23. Ed. Universidad Pontificia Comillas. Madrid, Spain, 2024.

• Valor, C., Tatay Nieto, J., Sostenibilidad y economía colaborativa, in Sostenibilidad y economía colaborativa. Editors M-Lamin Ahmed, M. Ed. Tirant lo Blanch. Valencia, Spain, 2020.

• Valor, C., Papaoikonomou, E., Bancos de tiempo en España : lógicas, tensiones y propuestas, in Bancos de tiempo en España : lógicas, tensiones y propuestas. Editors M-Lamin Ahmed, M. Ed. Tirant lo Blanch. Valencia, Spain, 2020.

• Valor, C., Papaoikonomou, E., Sharing economy to the rescue? The case of timebanking, in Sharing economy to the rescue? The case of timebanking. Editors Belk, R.W.; et al., . Ed. Edward Elgar Publishing. Noida, India, 2019.

show 4 books and book chapters

Invited Conferences and Seminars

• Conference "P&G challenges: learning based on Green But Failed project" Jornadas de Buenas Prácticas en Docencia Comillas 2022-23. Universidad Pontificia Comillas. Madrid (Spain). Jun 2023.

• Round table "The demographic challenge and the Silver Economy" Semana de la Ciencia y la Innovación 2021. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2021.

• Conference "To be or not to be, to appear or not to appear .. Sustainable" Semana de la Ciencia y la Innovación 2021. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2021.

• Conference "Reconnect with nature" TEDx VíaComplutense -ReconeXión, el primer paso para el reencuentro. . TED. Online. Oct 2021.

• Workshop "Meditation in action: the power of mindfulness" XIX Semana de la Ciencia y la Innovación 2019. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2019.

show 5 invited conferences and seminars

Technical Reports

• Laus, R., Carrero, I., Valor, C., El consumidor sostenible en España. Jan/2023.

• Cossent, R., Lind, L., Simons, L., Frías, P., Valor, C., Correa, M., Business models to support the developed concepts. Project: InteGrid / WP7 / D7.5. Funded by Comisión Europea whitin "H2020". Jul/2020.

• Cossent, R., Lind, L., Valor, C., Escudero, C., Stakeholder consultation. Project: InteGrid / WP7 / D7.6. Funded by Comisión Europea whitin "H2020". Jul/2020.

show 3 technical reports

Working Papers

• Moreno, V.K., Valor, C., Chaves, J.P., Engaging small-load flexibility-service providers in electricity markets: a value-incentivising framework for active customers participation and aggregator business model viability, February 2024

show 1 working papers

External Relevant Positions

• Editor at "International Journal of Consumer Studies" Wiley-Blackwell. Hoboken (United States of America). May 2020 - Today.

• Evaluator Ministerio de Economía y Competitividad. Madrid (Spain). Jan 2020.

• Editor at "Las empresas españolas y la responsabilidad social corporativa. La contribución a los objetivos de desarrollo del milenio" Los Libros de la Catarata. Madrid (Spain). Jan 2009.

show 3 external relevant positions

Media and research dissemination

• "forest bathing to the climate action". Telos Nº 123 (Nov 2023)

• "Why don't young people want to be sustainable?". Revista Comillas. Nº109, p. 66. (Apr 2023)

• "The sustainable consumer in Spain". Telemadrid. Telenoticias Fin de semana. Desde min. 24.34. (Feb 2023)

• "What if you were paid for turning off the air conditioner?". Revista Mensajero. Nº 1550. (Jan 2023)

• "Europe and Comillas: European projects and applied research. REDREAM, dreaming about saving energy". Revista Comillas. Nº108, p. 21. (Dec 2022)

• "What if you were paid for turning off the air conditioner?". La voz de Galicia. Opinión. (Nov 2022)

• "Energy flexibility or how to adjust our consumption to renewable generation". The Conversation. (Nov 2022)

• "The pride of buying second-hand clothes". Revista Comillas. Nº106, p. 26-27. (Apr 2022)

• "Self-fulfilling prophecies: panic and shortages". The Conversation. (Mar 2022)

• "Wearing second-hand clothes is of "poor people"?". The Conversation. (Nov 2021)

• "Sustainable consumption". Hoy no es mañana. (Apr 2021)

show 11 media and research dissemination

Fellowships and Awards

• «Unraveling the relationship between well-being, sustainable consumption and nature relatedness: a study of university students.» "Finalist 6th Research Award in Business Ethics". Universidad Pontificia Comillas; y Bankinter Consumer Finance. Madrid (Spain). Jun 2023.

• "Outstanding Reviewer Award 2021". Energy Research & Social Science. Amsterdam (Netherlands). Apr 2022.

• Link. "Best Associate Editors Award 2021". International Journal of Consumer Studies. Hoboken (United States of America). Feb 2022.

show 3 fellowships and awards

Other Activities

• Reviewer in "Journal of Business Ethics". Springer. Dordrecht (Netherlands). Sep 2019 - Sep 2020.

• Reviewer in "European Journal of Marketing". Emerald Group Publishing Ltd. West Yorkshire (United Kingdom). Sep 2019 - Sep 2020.

• Reviewer in "Renewable and Sustainable Energy Reviews". Pergamon-Elsevier Science Ltd. Oxford (United Kingdom). Sep 2019 - Sep 2020.

• Reviewer in "Journal of Business Research". Elsevier Science Inc. New York (United States of America). Sep 2019 - Sep 2020.

• Reviewer in "Journal of Community Practice". Taylor & Francis. Philadelphia (United States of America). Sep 2019 - Sep 2020.

• Reviewer in "International Journal of Consumer Studies". Wiley-Blackwell. Hoboken (United States of America). Sep 2019 - Sep 2020.

• Reviewer in "Palgrave Communications". Nature Portfolio. London (United Kingdom). Sep 2019 - Sep 2020.

• Reviewer in "Empresa y Humanismo". Instituto Empresa y Humanismo. Pamplona (Spain). Sep 2019 - Sep 2020.

• Reviewer in "The Spanish Journal of Marketing". Elsevier España S.L.U. Barcelona (Spain). Sep 2019 - Sep 2020.

• Reviewer in "European Research on Management and Business Economics". Elsevier SCI Ltd. Oxford (United Kingdom). Sep 2019 - Sep 2020.

• Reviewer in "International Journal of Internet Marketing and Advertising". Inderscience Enterprises Ltd. Geneva (Switzerland). Sep 2019 - Sep 2020.

• Reviewer in "Revista Prisma Social". Fundación iS+D para la Investigación Social Avanzada. Madrid (Spain). Sep 2019 - Sep 2020.

• Reviewer in "EMAC Conference". European Marketing Academy (EMAC). Brussels (Belgium). Sep 2019 - Sep 2020.

• Reviewer in "ACR Conference". Association for Consumer Research (ACR). Sep 2019 - Sep 2020.

show 14 other activities

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