Ph.D. Universidad Complutense de Madrid, MBA Universidad Carlos III de Madrid, MSc Business and Community Bath University. Associate Professor in the Business School Universidad Pontificia Comillas. She has been visiting lecturer in severla universities such as University of Bath, Queen Mary University of London, Universidad de DEUSTO, Universidad de Valencia, Universidad de Alcalá and Universidad Nacional de Educación a Distancia. She has published more than 100 papers and book chapers in leading journals such as Journal of Consumer Research, Journal of Business Ethics, European Journal of Marketing, Journal of Marketing Management, Renewable and Sustainable Energy Reviews, Journal of Cleaner Production, inter alia. Since 2020, she is associate editor of the International Journal of Consumer Studies.

Areas of interest:

Sustainable Consumption. Sustainable brands. Innovation for sustainability. Collaborative consumption. Social Change.

Experience:

I have taken part in more than 20 national and international research projects, coordinating tasks and teams to produce value-added results for incumbent stakeholders.

Skills:

Obtain insights and model consumer behaviour from stock of science; design and analysis of qualitative and quantitative data; report and paper writing.

Current research interests:

Emotions and innovation adoption; emotions and social change; cultural analysis of markets; design and transition to flexibility markets

Highlighted Publications

P. Antonetti, C. Valor, D. Manika, L. Wei, "Traditional methods, consumers' stereotyping of farmers and the compensatory effects of ethical food cues", European Journal of Marketing, Vol. 59, nº. 7, pp. 1891 - 1912, September 2025. [Online: August 2025] doi: 10.1108/EJM-10-2022-0705
JCR-JIF: 5,900 Q1 (2025); - SJR: 2,266 Q1 (2025);
C. Valor, J. Martín-Magdalena, L. Lazcano, C. Bada, "Rhetorical use of displayed emotions in resource mobilization: A proposal of a pedagogy", International Journal of Management Education, Vol. 23, nº. 2, pp. 101165, July 2025. [Online: March 2025] doi: 10.1016/j.ijme.2025.101165
JCR-JIF: 8,000 Q1 (2025); - SJR: 1,791 Q1 (2025);
P. Antonetti, C. Valor, B. Božič, "Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses", Journal of Business Ethics, Vol. 203, nº. 4, pp. 787 - 805, February 2026. [Online: July 2025] doi: 10.1007/s10551-025-06042-5
JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
A. Larrañaga, C. Valor, P. Antonetti, "The Risk of Tradition-Washing: Why Communicating Traditionality Increases Green Perceptions", Environmental Communication, Vol. 19, nº. 4, pp. 833 - 853, May 2025. [Online: February 2025] doi: 10.1080/17524032.2025.2458221
JCR-JIF: 3,800 Q1 (2025); - SJR: 1,540 Q1 (2025);
V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479
JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);

show 5 highlighted publications

Journal Publications

X. Saldivar, A. Davis, B. Wagner, C. Valor, "Rethinking the quadruple helix in place-based innovation: power, space and public experience", Journal of Place Management and Development, doi: 10.1108/JPMD-01-2026-0013 In press: July 2026.
JCR-JIF: 2,400 Q2 (2025) - SJR: 0,582 Q1 (2025)
V. Cieslak, H.V. González-Gómez, C. Valor, "The missing link in sustainable change: leveraging displayed perspective-taking for technological transformation", Journal of Organizational Change Management, doi: 10.1108/JOCM-02-2025-0097 In press: June 2026.
JCR-JIF: 4,500 Q2 (2025) - SJR: 0,887 Q1 (2025)
A. Camacho, C. Valor, "The Degradation of Access-Based Business Models: Customer Misbehavior and Shared Mobility", Business Strategy and the Environment, doi: 10.1002/bse.70580 In press: February 2026.
JCR-JIF: 13,200 Q1 (2025) - SJR: 3,678 Q1 (2025)
C. Valor, P. Antonetti, B. Crisafulli, "Can Compassion Appeals Change the World? A Critical Review and Reconceptualization", Journal of Business Ethics, Vol. 207, pp. 143 - 161, August 2026. [Online: December 2025] doi: 10.1007/s10551-025-06220-5
JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
P. Antonetti, C. Valor, B. Božič, "Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses", Journal of Business Ethics, Vol. 203, nº. 4, pp. 787 - 805, February 2026. [Online: July 2025] doi: 10.1007/s10551-025-06042-5
JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
C. Valor, E. Aracil, C. Bellón, L. Fernández-Méndez, "Corporate activism in conflict escalation: The strategy of discursive mediation", Journal of Business Research, Vol. 204, pp. 115857, February 2026. [Online: November 2025] doi: 10.1016/j.jbusres.2025.115857
JCR-JIF: 11,100 Q1 (2025) - SJR: 3,498 Q1 (2025)
P. Antonetti, C. Valor, I. Baghi, H.V. González-Gómez, "Consumer emotional ambivalence: a state-of-the-art review", Journal of Marketing Management, Vol. 42, nº. 3-4, pp. 355 - 383, February 2026. [Online: July 2025] doi: 10.1080/0267257X.2025.2526488
JCR-JIF: 4,900 Q2 (2025) - SJR: 1,347 Q1 (2025)
V. Cieslak, C. Valor, "Moving beyond conventional resistance and resistors: an integrative review of employee resistance to digital transformation", Cogent Business & Management, Vol. 12, nº. 1, pp. 2442550, December 2025. [Online: December 2024] doi: 10.1080/23311975.2024.2442550
JCR-JIF: 3,500 Q2 (2025); - SJR: 0,647 Q2 (2025);
C. Valor, V.K. Moreno, L. Ruiz, "Schemes for Flexibility Provision Among Residential Consumers: Value Propositions for Automated Flexibility", Current Sustainable/Renewable Energy Reports, Vol. 12, nº. 1, pp. 3, December 2025. [Online: February 2025] doi: 10.1007/s40518-025-00251-2
SJR: 0,888 Q1 (2025); 0,888 Q1 (2025)
P. Antonetti, C. Valor, D. Manika, L. Wei, "Traditional methods, consumers' stereotyping of farmers and the compensatory effects of ethical food cues", European Journal of Marketing, Vol. 59, nº. 7, pp. 1891 - 1912, September 2025. [Online: August 2025] doi: 10.1108/EJM-10-2022-0705
JCR-JIF: 5,900 Q1 (2025); - SJR: 2,266 Q1 (2025);
C. Valor, L. Ronda, C. Abril, "Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities", Journal of Macromarketing, Vol. 45, nº. 3, pp. 107 - 431, September 2025. [Online: June 2025] doi: 10.1177/02761467251349995
JCR-JIF: 2,500 Q3 (2025); - SJR: 0,844 Q2 (2025);
C. Valor, J. Martín-Magdalena, L. Lazcano, C. Bada, "Rhetorical use of displayed emotions in resource mobilization: A proposal of a pedagogy", International Journal of Management Education, Vol. 23, nº. 2, pp. 101165, July 2025. [Online: March 2025] doi: 10.1016/j.ijme.2025.101165
JCR-JIF: 8,000 Q1 (2025); - SJR: 1,791 Q1 (2025);
I. Ilieva, R. Matthews, P. Tobin, C. Valor, V.K. Moreno, L. Ruiz, "Adaptable customer engagement strategy for utilising energy flexibility", International Journal of Sustainable Energy Planning and Management, Vol. 44, pp. 30 - 46, June 2025. doi: 10.54337/ijsepm.8521
SJR: 0,693 Q1 (2025); 0,693 Q1 (2025)
A. Camacho, C. Valor, J. Portela, J.L. Arroyo-Barriguete, "Examining Crash Factors in Free-Floating Carsharing", Journal of Road Safety, Vol. 36, nº. 2, pp. 10 - 22, May 2025. doi: 10.33492/JRS-D-25-1-2488310
JCR-JIF: 0,600 Q4 (2024) - SJR: 0,271 Q2 (2025); 0,271 Q2 (2025)
A. Larrañaga, C. Valor, P. Antonetti, "The Risk of Tradition-Washing: Why Communicating Traditionality Increases Green Perceptions", Environmental Communication, Vol. 19, nº. 4, pp. 833 - 853, May 2025. [Online: February 2025] doi: 10.1080/17524032.2025.2458221
JCR-JIF: 3,800 Q1 (2025); - SJR: 1,540 Q1 (2025);
V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479
JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);
I. Carrero, C. Valor, R. Redondo, I. Vilá Trepat, "A meta-analysis of the effectiveness of implementation intentions for pro-environmental behavior adoption", Sustainable Production and Consumption, Vol. 55, pp. 63 - 75, May 2025. [Online: February 2025] doi: 10.1016/j.spc.2025.02.004
JCR-JIF: 9,200 Q1 (2025); - SJR: 2,359 Q1 (2025);
C. Valor, R. Redondo, I. Carrero, "Workplace greenery and employee green behavior: a moderated-mediation model", Management Research Review, Vol. 48, nº. 5, pp. 726 - 745, March 2025. [Online: March 2025] doi: 10.1108/MRR-07-2024-0562
JCR-JIF: 3,500 Q2 (2024) - SJR: 0,938 Q1 (2025); 0,938 Q1 (2025)
C. Valor, R. Redondo, I. Carrero, "Explaining the influence of biophilic design on employee well-being", Scientific Reports, Vol. 14, pp. 32090, December 2024. [Online: December 2024] doi: 10.1038/s41598-024-83791-9
JCR-JIF: 3,900 Q1 (2024); 4,900 Q1 (2025) - SJR: 0,874 Q1 (2024); 0,893 Q1 (2025)
S. Raynaud, M.C. Zanette, C. Valor, P. Antonetti, ""I want world peace.. oh, and bigger boobs": repetitions and stereotyping on Friends sustainable character Phoebe", Journal of Marketing Management, Vol. 40, nº. 15-16, pp. 1384 - 1410, October 2024. [Online: August 2024] doi: 10.1080/0267257X.2024.2380795
JCR-JIF: 3,000 Q2 (2024); 4,900 Q2 (2025) - SJR: 1,214 Q1 (2024); 1,347 Q1 (2025)
C. Valor, C. Martínez de Ibarreta Zorita, I. Carrero, A. Merino, "Effects of loving-kindness meditation on prosocial behavior: empirical and meta-analytic evidence", Journal of Social Marketing, Vol. 14, nº. 2, pp. 280 - 300, May 2024. [Online: April 2024] doi: 10.1108/JSOCM-05-2023-0110
JCR-JIF: 2,600 Q3 (2024); 2,900 Q3 (2025) - SJR: 0,792 Q2 (2024); 0,781 Q2 (2025)
P. Antonetti, I. Baghi, C. Valor, "The mitigation of brand crises: towards broader, deeper and more diverse research directions", Journal of Marketing Management, Vol. 40, nº. 3-4, pp. 183 - 189, February 2024. [Online: February 2024] doi: 10.1080/0267257X.2024.2313306
JCR-JIF: 3,000 Q2 (2024); 4,900 Q2 (2025) - SJR: 1,214 Q1 (2024); 1,347 Q1 (2025)
C. Valor, "Baños de bosque para la acción climática", Telos, Nº. 123, November 2023.
C. Valor, J. Martino, L. Ruiz, "Blends of emotions and innovation (Non)adoption: a focus on green energy innovations", Environmental Innovation and Societal Transitions, Vol. 48, pp. 100759, September 2023. [Online: August 2023] doi: 10.1016/j.eist.2023.100759
JCR-JIF: 5,700 Q1 (2023); 6,100 Q1 (2025) - SJR: 2,357 Q1 (2023); 2,155 Q1 (2025)
I. Carrero, C. Martínez de Ibarreta Zorita, C. Valor, A. Merino, "Does loving-kindness meditation elicit empathic emotions? The moderating role of self-discrepancy and self-esteem on guilt", Applied Psychology: Health and Well-Being, Vol. 15, nº. 3, pp. 919 - 937, August 2023. [Online: November 2022] doi: 10.1111/aphw.12416
JCR-JIF: 3,800 Q1 (2023); 3,300 Q2 (2025) - SJR: 1,780 Q1 (2023); 1,261 Q1 (2025)
M.L. Hernandez-Olalla, C. Valor, C. Abril, "Organic line extensions: do they make sense for brands?", British Food Journal, Vol. 125, nº. 8, pp. 2785 - 2802, July 2023. [Online: January 2023] doi: 10.1108/BFJ-06-2022-0519
JCR-JIF: 3,400 Q1 (2023); 4,400 Q1 (2025) - SJR: 0,795 Q1 (2023); 0,846 Q1 (2025)
I. Vilá Trepat, C. Valor, R. Redondo, "Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information", International Review on Public and Nonprofit Marketing, Vol. 20, nº. 1, pp. 65 - 84, March 2023. [Online: January 2022] doi: 10.1007/s12208-021-00329-9
JCR-JIF: 1,800 Q3 (2023); 2,100 Q3 (2024) - SJR: 0,508 Q2 (2023); 0,636 Q2 (2025)
B. Pareja-Cano, C. Valor, A. Benito, "How social enterprises nurture empowerment: a grounded theoretical model of social change", Journal of Social Entrepreneurship, Vol. 14, nº. 1, pp. 29 - 49, January 2023. [Online: October 2020] doi: 10.1080/19420676.2020.1821753
JCR-JIF: 2,600 Q3 (2023); 1,800 Q3 (2024) - SJR: 0,871 Q1 (2023); 0,900 Q1 (2025)
A. Larrañaga, C. Valor, "Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda", Sustainable Production and Consumption, Vol. 34, pp. 518 - 527, November 2022. [Online: October 2022] doi: 10.1016/j.spc.2022.10.005
JCR-JIF: 12,100 Q1 (2022); 9,200 Q1 (2025) - SJR: 2,029 Q1 (2022); 2,359 Q1 (2025)
H. Parris, A.H. Sorman, C. Valor, A. Tuerk, A. Anger-Kraavi, "Cultures of transformation: an integrated framework for transformative action", Environmental Science & Policy, Vol. 132, pp. 24 - 34, June 2022. [Online: February 2022] doi: 10.1016/j.envsci.2022.02.008
JCR-JIF: 6,000 Q1 (2022); 5,500 Q2 (2025) - SJR: 1,678 Q1 (2022); 1,720 Q1 (2025)
C. Valor, P. Antonetti, B. Crisafulli, "Emotions and consumers’ adoption of innovations: an integrative review and research agenda", Technological Forecasting and Social Change, Vol. 179, pp. 121609, June 2022. [Online: March 2022] doi: 10.1016/j.techfore.2022.121609
JCR-JIF: 12,000 Q1 (2022); 13,500 Q1 (2025) - SJR: 2,644 Q1 (2022); 3,479 Q1 (2025)
C. Valor, P. Antonetti, G. Zasuwa, "Corporate social irresponsibility and consumer punishment: a systematic review and research agenda", Journal of Business Research, Vol. 144, pp. 1218 - 1233, May 2022. [Online: February 2022] doi: 10.1016/j.jbusres.2022.02.063
JCR-JIF: 11,300 Q1 (2022); 11,100 Q1 (2025) - SJR: 2,895 Q1 (2022); 3,498 Q1 (2025)
R. Redondo, C. Valor, I. Carrero, "Unraveling the relationship between well-being, sustainable consumption and nature relatedness: a study of university students", Applied Research in Quality of Life, Vol. 17, nº. 2, pp. 913 - 930, April 2022. [Online: April 2021] doi: 10.1007/s11482-021-09931-9
JCR-JIF: 3,400 Q1 (2022); 2,700 Q1 (2025) - SJR: 0,823 Q2 (2022); 0,958 Q2 (2025)
C. Valor, L. Ronda, C. Abril, "Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing", Sustainable Production and Consumption, Vol. 30, pp. 77 - 88, March 2022. [Online: December 2021] doi: 10.1016/j.spc.2021.11.027
JCR-JIF: 12,100 Q1 (2022); 9,200 Q1 (2025) - SJR: 2,029 Q1 (2022); 2,359 Q1 (2025)
C. Valor, L. Lind, R. Cossent, C. Escudero, "Understanding the limits to forming policy-driven markets in the electricity sector", Environmental Innovation and Societal Transitions, Vol. 40, pp. 645 - 662, September 2021. [Online: November 2021] doi: 10.1016/j.eist.2021.10.022
JCR-JIF: 9,377 Q1 (2021); 6,100 Q1 (2025) - SJR: 2,573 Q1 (2021); 2,155 Q1 (2025)
L. Ronda, C. Abril, C. Valor, "Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation", Management Decision, Vol. 59, nº. 6, pp. 1546 - 1561, July 2021. [Online: November 2020] doi: 10.1108/MD-10-2019-1472
JCR-JIF: 5,589 Q2 (2021); 6,600 Q1 (2025) - SJR: 1,155 Q1 (2021); 1,255 Q1 (2025)
P. Antonetti, C. Valor, "A theorisation of discrete emotion spillovers: an empirical test for anger", Journal of Marketing Management, Vol. 37, nº. 7-8, pp. 599 - 625, May 2021. [Online: September 2020] doi: 10.1080/0267257X.2020.1817767
JCR-JIF: 4,707 Q2 (2021); 4,900 Q2 (2025) - SJR: 1,244 Q1 (2021); 1,347 Q1 (2025)
A.M. Gómez-Olmedo, I. Carrero, C. Valor, "Volition to behave sustainably: an examination of the role of self-control", Journal of Consumer Behaviour, Vol. 20, nº. 3, pp. 776 - 790, May 2021. [Online: November 2020] doi: 10.1002/cb.1905
JCR-JIF: 3,199 Q3 (2021); 7,000 Q1 (2025) - SJR: 0,841 Q2 (2021); 1,667 Q1 (2025)
C. Valor, C. Martínez de Ibarreta Zorita, "Toward a personology of green consumers: an application of personal projects", Journal of Consumer Behaviour, Vol. 20, nº. 3, pp. 725 - 735, May 2021. [Online: November 2020] doi: 10.1002/cb.1901
JCR-JIF: 3,199 Q3 (2021); 7,000 Q1 (2025) - SJR: 0,841 Q2 (2021); 1,667 Q1 (2025)
C. Valor, J. Lloveras, E. Papaoikonomou, "The role of emotion discourse and pathic stigma in the delegitmization of consumer practices", Journal of Consumer Research, Vol. 47, nº. 5, pp. 636 - 653, February 2021. [Online: June 2020] doi: 10.1093/jcr/ucaa028
JCR-JIF: 8,612 Q1 (2021); 8,100 Q1 (2025) - SJR: 7,117 Q1 (2021); 11,045 Q1 (2025)
I. Carrero, C. Valor, E. Díaz, V. Labajo, "Designed to be noticed: a reconceptualization of carbon food labels as warning labels", Sustainability, Vol. 13, nº. 3, pp. 1581, February 2021. [Online: February 2021] doi: 10.3390/su13031581
JCR-JIF: 3,889 Q2 (2021); 4,100 Q2 (2025) - SJR: 0,664 Q1 (2021); 0,750 Q1 (2025)
C. Valor, "Anticipated emotions and resistance to innovations: the case of p2p car sharing", Environmental Innovation and Societal Transitions, Vol. 37, pp. 50 - 65, December 2020. [Online: August 2020] doi: 10.1016/j.eist.2020.08.001
JCR-JIF: 9,680 Q1 (2020); 6,100 Q1 (2025) - SJR: 3,028 Q1 (2020); 2,155 Q1 (2025)
A. Merino, C. Valor, R. Redondo, "Connectedness is in my character: the relationship between nature relatedness and character strengths", Environmental Education Research, Vol. 26, nº. 12, pp. 1707 - 1728, December 2020. [Online: October 2020] doi: 10.1080/13504622.2020.1825630
JCR-JIF: 3,512 Q1 (2020); 3,700 Q1 (2025) - SJR: 1,177 Q1 (2020); 1,240 Q1 (2025)
A.M. Gómez-Olmedo, C. Valor, I. Carrero, "Mindfulness in education for sustainable development to nurture socioemotional competencies: a systematic review and metaanalysis", Environmental Education Research, Vol. 26, nº. 11, pp. 1527 - 1555, November 2020. [Online: June 2020] doi: 10.1080/13504622.2020.1777264
JCR-JIF: 3,512 Q1 (2020); 3,700 Q1 (2025) - SJR: 1,177 Q1 (2020); 1,240 Q1 (2025)
A. Orellano, C. Valor, E. Chuvieco, "The influence of religion on sustainable consumption: a systematic review and future research agenda", Sustainability, Vol. 12, nº. 19, pp. 7901, October 2020. [Online: September 2020] doi: 10.3390/su12197901
JCR-JIF: 3,251 Q2 (2020); 4,100 Q2 (2025) - SJR: 0,612 Q1 (2020); 0,750 Q1 (2025)
L. Ronda, C. Valor, C. Abril, "How small traditional businesses can become attractive employers: a means-end analysis", Journal of Small Business Management, Vol. 58, nº. 2, pp. 362 - 389, March 2020. [Online: November 2019] doi: 10.1080/00472778.2019.1659682
JCR-JIF: 4,544 Q2 (2020); 5,700 Q1 (2025) - SJR: 1,683 Q1 (2020); 2,351 Q1 (2025)
C. Valor, P. Antonetti, A. Merino, "The relationship between moral competences and sustainable consumption among higher education students", Journal of Cleaner Production, Vol. 248, pp. 119161, March 2020. [Online: January 2020] doi: 10.1016/j.jclepro.2019.119161
JCR-JIF: 9,297 Q1 (2020); 10,700 Q1 (2025) - SJR: 1,937 Q1 (2020); 2,019 Q1 (2025)
I. Carrero, C. Valor, R. Redondo, "Do all dimensions of sustainable consumption lead to psychological well-being? Empirical evidence from young consumers", Journal of Agricultural and Environmental Ethics, Vol. 33, nº. 1, pp. 145 - 170, February 2020. [Online: January 2020] doi: 10.1007/s10806-019-09818-8
JCR-JIF: 1,727 Q1 (2020); 1,700 Q1 (2025) - SJR: 0,441 Q1 (2020); 0,506 Q1 (2025)
C. Valor, C. Escudero, V. Labajo, R. Cossent, "Effective design of domestic energy efficiency displays: a proposed architecture based on empirical evidence", Renewable & Sustainable Energy Reviews, Vol. 114, pp. 109301, October 2019. [Online: July 2019] doi: 10.1016/j.rser.2019.109301
JCR-JIF: 12,110 Q1 (2019); 18,000 Q1 (2025) - SJR: 3,632 Q1 (2019); 3,995 Q1 (2025)
L. Ronda, C. Valor, C. Abril, "Are they willing to work for you? An employee-centric view to employer brand attractiveness", Journal of Product and Brand Management, Vol. 27, nº. 5, pp. 573 - 596, November 2018. [Online: November 2018] doi: 10.1108/JPBM-07-2017-1522
JCR-JIF: 2,018 Q3 (2018); 7,100 Q1 (2025) - SJR: Q1 (2018); 2,139 Q1 (2025)
C. Martínez de Ibarreta Zorita, C. Valor, "Neighbourhood influences on organic buying", International Journal of Consumer Studies, Vol. 42, nº. 5, pp. 513 - 521, September 2018. [Online: September 2018] doi: 10.1111/ijcs.12462
JCR-JIF: 1,506 Q4 (2018); 9,900 Q1 (2025) - SJR: Q2 (2018); 1,894 Q1 (2025)
L. Manzanaro, C. Valor, J.D. Paredes-Gázquez, "Retweet if you please! Do news factors explain engagement?", Journal of Marketing Communications, Vol. 24, nº. 4, pp. 375 - 392, May 2018. [Online: January 2018] doi: 10.1080/13527266.2018.1428818
JCR-JIF: 4,600 Q1 (2024) - SJR: Q1 (2018); 1,099 Q1 (2025)
C. Valor, P. Antonetti, I. Carrero, "Stressful sustainability: a hermeneutic analysis", European Journal of Marketing, Vol. 52, nº. 3/4, pp. 550 - 574, March 2018. [Online: January 2018] doi: 10.1108/EJM-12-2016-0712
JCR-JIF: 1,716 Q3 (2018); 5,900 Q1 (2025) - SJR: Q1 (2018); 2,266 Q1 (2025)
E. Papaoikonomou, C. Valor, M. Ginieis, "Looking for info? Understanding ethical consumer information management using a diary approach", Management Decision, Vol. 56, nº. 3, pp. 652 - 669, March 2018. [Online: February 2018] doi: 10.1108/MD-11-2016-0761
JCR-JIF: 1,963 Q3 (2018); 6,600 Q1 (2025) - SJR: Q1 (2018); 1,255 Q1 (2025)
C. Valor, G. Zasuwa, "Quality reporting of corporate philanthropy", Corporate Communications, Vol. 22, nº. 4, pp. 486 - 506, October 2017. doi: 10.1108/CCIJ-07-2016-0051
JCR-JIF: 2,900 Q3 (2025) - SJR: Q2 (2017); 0,729 Q2 (2025)
E. Papaoikonomou, C. Valor, "The institutionalization of alternative economies: the processes of objectification in time banks", Journal of Macromarketing, Vol. 37, nº. 2, pp. 161 - 179, June 2017. [Online: October 2016] doi: 10.1177/0276146716672286
JCR-JIF: Q4 (2017); 2,500 Q3 (2025) - SJR: Q2 (2017); 0,844 Q2 (2025)
C. Martínez de Ibarreta Zorita, C. Valor, "Is it worth getting labeled? The case of MSC-certified seafood", Journal of International Food and Agribusiness Marketing, Vol. 29, nº. 2, pp. 197 - 215, April 2017. [Online: April 2017] doi: 10.1080/08974438.2017.1303657
JCR-JIF: 2,700 Q3 (2024) - SJR: Q2 (2017); 0,426 Q2 (2025)
C. Valor, E. Díaz, A. Merino, "The discourse of the consumer resistance movement: adversarial and prognostic framings through the lens of power", Journal of Macromarketing, Vol. 37, nº. 1, pp. 72 - 84, March 2017. [Online: July 2016] doi: 10.1177/0276146715627851
JCR-JIF: Q4 (2017); 2,500 Q3 (2025) - SJR: Q2 (2017); 0,844 Q2 (2025)
C. Valor, E. Papaoikonomou, C. Martínez de Ibarreta Zorita, "Intercambios entre consumidores: la aplicación de la teoría de metas en el contexto de bancos de tiempo", Spanish Journal of Marketing - ESIC, Vol. 21, nº. 1, pp. 14 - 24, February 2017. [Online: February 2017] doi: 10.1016/j.sjme.2016.12.002
JCR-JIF: 5,300 Q1 (2024) - SJR: 1,263 Q2 (2025)
E. Papaoikonomou, C. Valor, "Exploring commitment in peer-to-peer exchanges: the case of timebanks", Journal of Marketing Management, Vol. 32, nº. 13/14, pp. 1333 - 1358, September 2016. [Online: May 2016] doi: 10.1080/0267257X.2016.1177578
JCR-JIF: Q2 (2016); 4,900 Q2 (2025) - SJR: Q1 (2016); 1,347 Q1 (2025)
C. Valor, E. Papaoikonomou, "Bancos de tiempo en España. Una exploración de su estructura, gestión y perfil de usuarios", Revista Internacional de Sociologia, Vol. 74, nº. 1, pp. e028, March 2016. [Online: February 2016] doi: 10.3989/ris.2016.74.1.028
JCR-JIF: Q4 (2016); 0,600 Q4 (2025) - SJR: Q3 (2016); 0,241 Q3 (2025)
R. Redondo, C. Valor, I. Carrero, "The influence of social and environmental labels on purchasing: an information and systematic-heuristic processing approach", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 25, nº. 57, pp. 121 - 131, July 2015. doi: 10.15446%2Finnovar.v25n57.50356
JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)
C. Valor, I. Carrero, "Viewing responsible consumption as a personal project", Psychology & Marketing, Vol. 31, nº. 12, pp. 1110 - 1121, November 2014. [Online: October 2014] doi: 10.1002/mar.20758
JCR-JIF: 1,080 Q2 (2014); 8,200 Q1 (2025) - SJR: Q1 (2014); 3,642 Q1 (2025)
C. Valor, I. Carrero, R. Redondo, "The influence of knowledge and motivation on sustainable label use", Journal of Agricultural and Environmental Ethics, Vol. 27, nº. 4, pp. 591 - 607, August 2014. [Online: October 2013] doi: 10.1007/s10806-013-9478-3
JCR-JIF: 0,935 (2014); 1,700 Q1 (2025) - SJR: 0,473 Q1 (2014); 0,506 Q1 (2025)
M. de la Cuesta, C. Valor, "Evaluation of the environmental, social and governance information disclosed by Spanish listed companies", Social Responsibility Journal, Vol. 9, nº. 2, pp. 220 - 240, May 2013. doi: 10.1108/SRJ-08-2011-0065
JCR-JIF: 4,100 Q2 (2024) - SJR: Q2 (2013); 0,973 Q1 (2025)
C. Valor, A. Merino, I. Carrero, E. Díaz, V. Labajo, P. Bilbao Calabuig, "Why one becomes a responsible consumer: the creation and maintenance of responsible consumption as a self-determined personal project", Human Ecology Review, Vol. 19, nº. 2, pp. 159 - 174, December 2012.
JCR-JIF: 0,871 Q4 (2012); 0,400 Q4 (2025) - SJR: Q1 (2012); 0,216 Q3 (2025)
I. Carrero, C. Valor, "CSR‐labelled products in retailers' assortment: a comparative study of British and Spanish retailers", International Journal of Retail & Distribution Management, Vol. 40, nº. 8, pp. 629 - 652, June 2012. doi: 10.1108/09590551211245425
JCR-JIF: 5,300 Q1 (2025) - SJR: Q1 (2012); 1,484 Q1 (2025)
C. Valor, "The contribution of the energy industry to the millennium development goals: a benchmark study", Journal of Business Ethics, Vol. 105, nº. 3, pp. 277 - 287, February 2012. [Online: July 2011] doi: 10.1007/s10551-011-0970-2
JCR-JIF: 1,253 Q1 (2012); 6,300 Q1 (2025) - SJR: Q1 (2012); 3,138 Q1 (2025)
M. de la Cuesta, C. Valor, F.P. Holgado-Tello, "Aproximación a la medición del compromiso de las empresas con los derechos humanos: un análisis de las empresas españolas del IBEX 35", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 21, nº. 41, pp. 197 - 207, September 2011.
JCR-JIF: 0,058 (2012) - SJR: Q3 (2011); 0,150 Q4 (2025)
A. Merino, C. Valor, "The potential of corporate social responsibility to eradicate poverty: an ongoing debate", Development in Practice, Vol. 21, nº. 2, pp. 157 - 167, April 2011. doi: 10.1080/09614524.2011.546005
JCR-JIF: 1,400 Q3 (2024) - SJR: Q2 (2011); 0,405 Q2 (2025)
C. Valor, G. Calvo Elizazu, "Compra responsable en España. Comunicación de atributos sociales y ecológicos", Boletín Económico de ICE, Vol. 2971, pp. 33 - 50, August 2009.
C. Valor, A. Merino, "Relationship of business and NGOs: an empirical analysis of strategies and mediators of their private relationship", Business Ethics, the Environment & Responsibility, Vol. 18, nº. 2, pp. 110 - 126, April 2009. [Online: March 2009] doi: 10.1111/j.1467-8608.2009.01552.x
JCR-JIF: 5,300 Q1 (2025) - SJR: 1,192 Q1 (2025)
C. Valor, "Tres perspectivas sobre cómo pueden las empresas multinacionales contribuir efectivamente a la consecución de los ODM", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 19, nº. 33, pp. 131 - 141, April 2009.
JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)
C. Valor, A. Merino, "The relationship between NGOS and businesses in the public arena: an empirical analysis for Spain", Journal of Public Affairs, Vol. 9, nº. 1, pp. 20 - 34, February 2009. [Online: January 2009] doi: 10.1002/pa.309
JCR-JIF: 1,800 Q3 (2024) - SJR: 0,503 Q2 (2025)
C. Valor, M. de la Cuesta, B. Fernández, "Understanding demand for retail socially responsible investments: a survey of individual investors and financial consultants", Corporate Social Responsibility and Environmental Management, Vol. 16, nº. 1, pp. 1 - 14, February 2009. [Online: January 2008] doi: 10.1002/csr.172
JCR-JIF: 10,100 Q1 (2025) - SJR: 2,147 Q1 (2025)
C. Valor, "Can consumers buy responsibly? Analysis and solutions for market failures", Journal of Consumer Policy, Vol. 31, nº. 3, pp. 315 - 326, September 2008. [Online: June 2008] doi: 10.1007/s10603-008-9070-9
JCR-JIF: 1,600 Q3 (2024) - SJR: 0,714 Q2 (2025)
C. Valor, "The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach", Journal of Marketing Management, Vol. 23, nº. 7-8, pp. 675 - 695, 2007. [Online: February 2010] doi: 10.1362/026725707X229993
JCR-JIF: 4,900 Q2 (2025) - SJR: 1,347 Q1 (2025)
C. Valor, "A global strategic plan for corporate philanthropy", Corporate Communications, Vol. 12, nº. 3, pp. 280 - 297, August 2007. doi: 10.1108/13563280710776879
JCR-JIF: 2,900 Q3 (2025) - SJR: 0,729 Q2 (2025)
C. Valor, M. de la Cuesta, "Códigos éticos: análisis de la eficacia de su implantación entre las empresas españolas cotizadas", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 17, nº. 30, pp. 19 - 30, July 2007.
JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)
C. Valor, R. Palomo, J. Iturrioz, J.L. Mateu, "Socially responsible investments among savings banks and credit unions: empirical findings in the Spanish context", Annals of Public and Cooperative Economics, Vol. 78, nº. 2, pp. 301 - 326, June 2007. [Online: May 2007] doi: 10.1111/j.1467-8292.2007.00330.x
JCR-JIF: 3,400 Q1 (2025) - SJR: 0,845 Q1 (2025)
C. Valor, M. de la Cuesta, "An empirical analysis of the demand of Spanish religious groups and charities for socially responsible investments", Business Ethics, the Environment & Responsibility, Vol. 16, nº. 2, pp. 175 - 190, April 2007. [Online: March 2007] doi: 10.1111/j.1467-8608.2007.00487.x
JCR-JIF: 5,300 Q1 (2025) - SJR: 1,192 Q1 (2025)
J. García de Madariaga Miranda, C. Valor, "Stakeholders management systems: empirical insights from relationship marketing and market orientation perspectives", Journal of Business Ethics, Vol. 71, nº. 4, pp. 425 - 439, April 2007. [Online: November 2006] doi: 10.1007/s10551-006-9149-7
JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
C. Valor, "What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade", Journal of Strategic Marketing, Vol. 14, nº. 3, pp. 263 - 275, February 2007. doi: 10.1080/09652540600856519
JCR-JIF: 3,100 Q2 (2024) - SJR: 1,223 Q1 (2025)
M.A. Yáñez, C. Valor, V. Catalán, "A simple and cost-effective method for the quantification of total coliforms and Escherichia coli in potable water", Journal of Microbiological Methods, Vol. 65, nº. 3, pp. 608 - 611, June 2006. [Online: October 2005] doi: 10.1016/j.mimet.2005.09.005
JCR-JIF: 2,442 (2006); 2,500 Q3 (2025) - SJR: 0,524 Q3 (2025)
C. Valor, "Corporate social responsibility and corporate citizenship: towards corporate accountability", Business and Society Review, Vol. 110, nº. 2, pp. 191 - 212, June 2005. [Online: May 2005] doi: 10.1111/j.0045-3609.2005.00011.x
JCR-JIF: 2,300 Q3 (2025) - SJR: 0,609 Q2 (2025)
C. Valor, "Consumers' responses to corporate philanthropy: are they willing to make trade-offs?", International Journal of Business and Society, Vol. 6, nº. 1, pp. 1 - 26, June 2005.
JCR-JIF: 0,800 Q4 (2024) - SJR: 0,249 Q3 (2025)
M. de la Cuesta, C. Valor, "Fostering corporate social responsibility through public initiative: from the EU to the Spanish case", Journal of Business Ethics, Vol. 55, nº. 3, pp. 275 - 293, December 2004. doi: 10.1007/s10551-004-0994-y
JCR-JIF: 0,457 (2004); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
C. Valor, "Social alliance for fundraising: how Spanish nonprofits are hedging the risks", Journal of Business Ethics, Vol. 47, nº. 3, pp. 209 - 222, October 2003. doi: 10.1023/A:1026212902564
JCR-JIF: 0,580 (2003); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)
C. Valor, I. Kreisler Merino, M. de la Cuesta, "Promoción institucional de la responsabilidad social corporativa", Boletín Económico de ICE, Vol. 2779, pp. 9 - 20, September 2003.
M. de la Cuesta, C. Valor, "Responsabilidad social de la empresa. Concepto, medición y desarrollo en España", Boletín Económico de ICE, Vol. 2755, pp. 7 - 20, January 2003.

show 90 journal publications

Projects

show 6 projects

Ph.D. Thesis

Developed:

C. Valor, "Relación de la empresa con la comunidad. Un modelo de planificación y ejecución", PhD. dissertation, Complutense University of Madrid, Madrid, Spain, 2004.

Supervised:

In progress:

V. Moreno Soria, "Empowering Small-Load Flexibility-Service-Providers in the energy transition: An Inentive-Based Framework Tested Throught Discrete-Choice Modelling and Market Simulations", PhD. dissertation, Comillas Pontifical University, Madrid, Spain.

show 12 Ph.D. Thesis

Conference Papers

show 14 conference papers

Books and Book Chapters

show 6 books and book chapters

International Exchanges

Jan 2026, Marketing Departament, EDHEC Business School. Lille (France).

show 1 international exchanges

Invited Conferences and Seminars

Round table "Governance, economy, and social transformation in the face of sustainability challenges" Jornada de investigación y diálogo interdisciplinar: La comunidad de Comillas ante los retos de la sostenibilidad. Universidad Pontificia Comillas. Madrid (Spain). Jun 2026.
Seminar "How to formulate relevant research questions" Seminario de Investigación. Asociación Española de Marketing Académico y Profesional (AEMARK). Madrid (Spain). Jan 2026.
Presentation "How to ask relevant and interesting questions" Jornadas de Actos Singulares Científicos o de Divulgación. Asociación Española de Marketing (AEMARK). Madrid (Spain). Jan 2026.
Round table "Impactful research: best practices and science at the service of the SDGs" Jornada «ODS: Universidad, instituciones y sociedad, impulsando juntos un futuro sostenible». Universidad Pontificia Comillas. Madrid (Spain). Oct 2025.
Conference "Economic, consumption and welfare models" VI Edición del Programa de Liderazgo Humanista. Fundación Pablo VI; y Fundación Conexus. Madrid (Spain). Jun 2025.
Conference "Stop Answering. Start Asking. The Art of Drafting Questions that Matter." Doctoral Colloquium TBS-TSM PhD Day – Marketing track. Toulouse School of Management (TSM); y Toulouse Business School (TBS). Toulouse (France). Jun 2025.
Conference "Connecting with God in Nature" 34º Semana Parroquial de Cristo de la Paz. Parroquia Cristo de la Paz. Madrid (Spain). May 2025.
Conference "Where and when doctoral communities" 2025 EFMD Doctoral programmes Conference. EFMD. Manchester (United Kingdom). Apr 2025.
Conference "P&G challenges: learning based on Green But Failed project" Jornadas de Buenas Prácticas en Docencia Comillas 2022-23. Universidad Pontificia Comillas. Madrid (Spain). Jun 2023.
Round table "The demographic challenge and the Silver Economy" Semana de la Ciencia y la Innovación 2021. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2021.
Conference "To be or not to be, to appear or not to appear .. Sustainable" Semana de la Ciencia y la Innovación 2021. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2021.
Conference "Reconnect with nature" TEDx VíaComplutense -ReconeXión, el primer paso para el reencuentro. . TED. Online. Oct 2021.
Workshop "Meditation in action: the power of mindfulness" XIX Semana de la Ciencia y la Innovación 2019. Fundación para el conocimiento madri+d. Comunidad de Madrid. Madrid (Spain). Nov 2019.

show 13 invited conferences and seminars

Technical Reports

show 7 technical reports

Working Papers

V.K. Moreno, C. Valor, J.P. Chaves, "Engaging small-load flexibility-service providers in electricity markets: a value-incentivising framework for active customers participation and aggregator business model viability", February 2024. IIT-24-039WP.

show 1 working papers

External Training Courses

"Strategies for theorization". Toulouse Business School (TBS), Toulouse (France). Apr 2026.
Course on the ecological transition for CEPSA Technical Direction. Carried out for CEPSA Comercial Petróleo S.A.U. Apr/2024-Sep/2024

show 2 external training courses

External Relevant Positions

Editor at "Journal of Business Ethics" Springer. Dordrecht (Netherlands). Sep 2025 - Today.
Member of Editorial Board of the «Journal of Business Research» Elsevier Science Inc. New York (United States of America). May 2025 - Today.
Editor at "Journal of Marketing Management" Routledge, part of the Taylor & Francis Group. Oxfordshire (United Kingdom). Feb 2025 - Today.
Editor at "Journal of Current Issues and Research in Advertising" Taylor & Francis Ltd. Abingdon (United Kingdom). Dec 2022 - Today.
Member of Editorial Board of the «Recherche et Applications en Marketing» Sage Publications Inc. Thousand Oaks (United States of America). Nov 2021 - Today.
Editor at "International Journal of Consumer Studies" Wiley-IEEE Press. Hoboken (United States of America). May 2020 - Dec 2021.
Evaluator Ministerio de Economía y Competitividad. Madrid (Spain). Jan 2020.
Editor at "Las empresas españolas y la responsabilidad social corporativa.: La contribución a los objetivos de desarrollo del milenio" Los Libros de la Catarata. Madrid (Spain). Jan 2009.

show 8 external relevant positions

Media and research dissemination

"Why there are fewer and fewer shared electric bikes and scooters in cities". The Conversation. (May 2026)
"People don't talk much about “greenwishing”". El Salto. (Apr 2026)
"La publicité sociale axée sur la compassion : Quels effets réels ? Quelles limites ?". The Conversation. (Mar 2026)
"Why don't young people want to be sustainable?". Revista Comillas. Nº109, p. 66. (Apr 2023)
"The sustainable consumer in Spain". Telemadrid. Telenoticias Fin de semana. Desde min. 24.34. (Feb 2023)
"What if you were paid for turning off the air conditioner?". Revista Mensajero. Nº 1550. (Jan 2023)
"Europe and Comillas: European projects and applied research. REDREAM, dreaming about saving energy". Revista Comillas. Nº108, p. 21. (Dec 2022)
"What if you were paid for turning off the air conditioner?". La voz de Galicia. Opinión. (Nov 2022)
"Energy flexibility or how to adjust our consumption to renewable generation". The Conversation. (Nov 2022)
"The pride of buying second-hand clothes". Revista Comillas. Nº106, p. 26-27. (Apr 2022)
"Self-fulfilling prophecies: panic and shortages". The Conversation. (Mar 2022)
"Wearing second-hand clothes is of "poor people"?". The Conversation. (Nov 2021)
"Sustainable consumption". Hoy no es mañana. (Apr 2021)

show 13 media and research dissemination

Fellowships and Awards

Fellowship "Erasmus Scholarship «Teachers / Researcher» Training". EDHEC Business School. Lille (France). Jan 2026.
«Unraveling the relationship between well-being, sustainable consumption and nature relatedness: a study of university students.» "Finalist 6th Research Award in Business Ethics". Universidad Pontificia Comillas; y Bankinter Consumer Finance. Madrid (Spain). Jun 2023.
"Outstanding Reviewer Award 2021". Energy Research & Social Science. Amsterdam (Netherlands). Apr 2022.
Link. "Best Associate Editors Award 2021". International Journal of Consumer Studies. Hoboken (United States of America). Feb 2022.

show 4 fellowships and awards

Other Activities

Case study on "Market Insights. Does Stirring Does Stirring Controversy Sell Jewels? The Case of Tanishq. In: P. Baines, et al. Marketing. (7 Ed).". Oxford University Press Academic. Oxford (United Kingdom). Jul 2026.
Reviewer in "Management Letters/ Cuadernos de Gestión". Universidad del País Vasco (UPV/EHU). Bilbao (Spain). Sep 2025 - Today.
Reviewer in "Energy & Environment". SAGE Publications Ltd. London (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Retailing and Consumer Services". Elsevier Sci Ltd. London (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Sustainable Marketing". Luminous Insights LLC. Sheridan (United States of America). Sep 2025 - Today.
Reviewer in "European Journal of Marketing". Emerald Group Publishing Ltd. West Yorkshire (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Marketing Management". Routledge Journals, Taylor & Francis Ltd. Oxfordshire (United Kingdom). Sep 2025 - Today.
Reviewer in "Humanistic Management Journal". Springer Nature Switzerland AG. Basel (Switzerland). Sep 2025 - Today.
Reviewer in "Energy Research & Social Science". Elsevier Science BV. Amsterdam (Netherlands). Sep 2025 - Today.
Reviewer in "Consumption Markets & Culture". Routledge Journals, Taylor & Francis Ltd. Oxfordshire (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Current Issues & Research in Advertising". Taylor & Francis, Ltd. Oxfordshire (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Environmental Psychology". Academic Press Ltd - Elsevier Science Ltd. London (United Kingdom). Sep 2025 - Today.
Reviewer in "Journal of Business Research". Elsevier Science Inc. New York (United States of America). Sep 2019 - Sep 2020.
Reviewer in "Revista Prisma Social". Fundación iS+D para la Investigación Social Avanzada. Madrid (Spain). Sep 2019 - Sep 2020.
Reviewer in "Journal of Business Ethics". Springer. Dordrecht (Netherlands). Sep 2019 - Sep 2020.
Reviewer in "The Spanish Journal of Marketing". Elsevier España S.L.U. Barcelona (Spain). Sep 2019 - Sep 2020.
Reviewer in "International Journal of Consumer Studies". Wiley-Blackwell. Hoboken (United States of America). Sep 2019 - Sep 2020.
Reviewer in "ACR Conference". Association for Consumer Research (ACR). Sep 2019 - Sep 2020.
Reviewer in "International Journal of Internet Marketing and Advertising". Inderscience Enterprises Ltd. Geneva (Switzerland). Sep 2019 - Sep 2020.
Reviewer in "Renewable and Sustainable Energy Reviews". Pergamon-Elsevier Science Ltd. Oxford (United Kingdom). Sep 2019 - Sep 2020.
Reviewer in "Empresa y Humanismo". Instituto Empresa y Humanismo. Pamplona (Spain). Sep 2019 - Sep 2020.
Reviewer in "Journal of Community Practice". Taylor & Francis. Philadelphia (United States of America). Sep 2019 - Sep 2020.
Reviewer in "EMAC Conference". European Marketing Academy (EMAC). Brussels (Belgium). Sep 2019 - Sep 2020.
Reviewer in "European Research on Management and Business Economics". Elsevier SCI Ltd. Oxford (United Kingdom). Sep 2019 - Sep 2020.
Reviewer in "European Journal of Marketing". Emerald Group Publishing Ltd. West Yorkshire (United Kingdom). Sep 2019 - Sep 2020.
Reviewer in "Palgrave Communications". Nature Portfolio. London (United Kingdom). Sep 2019 - Sep 2020.

show 26 other activities

Dra. Carmen Valor Martínez

Highlighted Publications

V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479 JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);

Journal Publications

X. Saldivar, A. Davis, B. Wagner, C. Valor, "Rethinking the quadruple helix in place-based innovation: power, space and public experience", Journal of Place Management and Development, doi: 10.1108/JPMD-01-2026-0013 In press: July 2026. JCR-JIF: 2,400 Q2 (2025) - SJR: 0,582 Q1 (2025)

A. Camacho, C. Valor, "The Degradation of Access-Based Business Models: Customer Misbehavior and Shared Mobility", Business Strategy and the Environment, doi: 10.1002/bse.70580 In press: February 2026. JCR-JIF: 13,200 Q1 (2025) - SJR: 3,678 Q1 (2025)

C. Valor, P. Antonetti, B. Crisafulli, "Can Compassion Appeals Change the World? A Critical Review and Reconceptualization", Journal of Business Ethics, Vol. 207, pp. 143 - 161, August 2026. [Online: December 2025] doi: 10.1007/s10551-025-06220-5 JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)

C. Valor, L. Ronda, C. Abril, "Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities", Journal of Macromarketing, Vol. 45, nº. 3, pp. 107 - 431, September 2025. [Online: June 2025] doi: 10.1177/02761467251349995 JCR-JIF: 2,500 Q3 (2025); - SJR: 0,844 Q2 (2025);

A. Camacho, C. Valor, J. Portela, J.L. Arroyo-Barriguete, "Examining Crash Factors in Free-Floating Carsharing", Journal of Road Safety, Vol. 36, nº. 2, pp. 10 - 22, May 2025. doi: 10.33492/JRS-D-25-1-2488310 JCR-JIF: 0,600 Q4 (2024) - SJR: 0,271 Q2 (2025); 0,271 Q2 (2025)

V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479 JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);

C. Valor, R. Redondo, I. Carrero, "Explaining the influence of biophilic design on employee well-being", Scientific Reports, Vol. 14, pp. 32090, December 2024. [Online: December 2024] doi: 10.1038/s41598-024-83791-9 JCR-JIF: 3,900 Q1 (2024); 4,900 Q1 (2025) - SJR: 0,874 Q1 (2024); 0,893 Q1 (2025)

C. Valor, P. Antonetti, I. Carrero, "Stressful sustainability: a hermeneutic analysis", European Journal of Marketing, Vol. 52, nº. 3/4, pp. 550 - 574, March 2018. [Online: January 2018] doi: 10.1108/EJM-12-2016-0712 JCR-JIF: 1,716 Q3 (2018); 5,900 Q1 (2025) - SJR: Q1 (2018); 2,266 Q1 (2025)

C. Valor, G. Zasuwa, "Quality reporting of corporate philanthropy", Corporate Communications, Vol. 22, nº. 4, pp. 486 - 506, October 2017. doi: 10.1108/CCIJ-07-2016-0051 JCR-JIF: 2,900 Q3 (2025) - SJR: Q2 (2017); 0,729 Q2 (2025)

C. Valor, I. Carrero, "Viewing responsible consumption as a personal project", Psychology & Marketing, Vol. 31, nº. 12, pp. 1110 - 1121, November 2014. [Online: October 2014] doi: 10.1002/mar.20758 JCR-JIF: 1,080 Q2 (2014); 8,200 Q1 (2025) - SJR: Q1 (2014); 3,642 Q1 (2025)

M. de la Cuesta, C. Valor, "Evaluation of the environmental, social and governance information disclosed by Spanish listed companies", Social Responsibility Journal, Vol. 9, nº. 2, pp. 220 - 240, May 2013. doi: 10.1108/SRJ-08-2011-0065 JCR-JIF: 4,100 Q2 (2024) - SJR: Q2 (2013); 0,973 Q1 (2025)

A. Merino, C. Valor, "The potential of corporate social responsibility to eradicate poverty: an ongoing debate", Development in Practice, Vol. 21, nº. 2, pp. 157 - 167, April 2011. doi: 10.1080/09614524.2011.546005 JCR-JIF: 1,400 Q3 (2024) - SJR: Q2 (2011); 0,405 Q2 (2025)

C. Valor, "Tres perspectivas sobre cómo pueden las empresas multinacionales contribuir efectivamente a la consecución de los ODM", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 19, nº. 33, pp. 131 - 141, April 2009. JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)

C. Valor, A. Merino, "The relationship between NGOS and businesses in the public arena: an empirical analysis for Spain", Journal of Public Affairs, Vol. 9, nº. 1, pp. 20 - 34, February 2009. [Online: January 2009] doi: 10.1002/pa.309 JCR-JIF: 1,800 Q3 (2024) - SJR: 0,503 Q2 (2025)

C. Valor, "Can consumers buy responsibly? Analysis and solutions for market failures", Journal of Consumer Policy, Vol. 31, nº. 3, pp. 315 - 326, September 2008. [Online: June 2008] doi: 10.1007/s10603-008-9070-9 JCR-JIF: 1,600 Q3 (2024) - SJR: 0,714 Q2 (2025)

C. Valor, "The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach", Journal of Marketing Management, Vol. 23, nº. 7-8, pp. 675 - 695, 2007. [Online: February 2010] doi: 10.1362/026725707X229993 JCR-JIF: 4,900 Q2 (2025) - SJR: 1,347 Q1 (2025)

C. Valor, "A global strategic plan for corporate philanthropy", Corporate Communications, Vol. 12, nº. 3, pp. 280 - 297, August 2007. doi: 10.1108/13563280710776879 JCR-JIF: 2,900 Q3 (2025) - SJR: 0,729 Q2 (2025)

C. Valor, M. de la Cuesta, "Códigos éticos: análisis de la eficacia de su implantación entre las empresas españolas cotizadas", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 17, nº. 30, pp. 19 - 30, July 2007. JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)

C. Valor, "What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade", Journal of Strategic Marketing, Vol. 14, nº. 3, pp. 263 - 275, February 2007. doi: 10.1080/09652540600856519 JCR-JIF: 3,100 Q2 (2024) - SJR: 1,223 Q1 (2025)

C. Valor, "Corporate social responsibility and corporate citizenship: towards corporate accountability", Business and Society Review, Vol. 110, nº. 2, pp. 191 - 212, June 2005. [Online: May 2005] doi: 10.1111/j.0045-3609.2005.00011.x JCR-JIF: 2,300 Q3 (2025) - SJR: 0,609 Q2 (2025)

C. Valor, "Consumers' responses to corporate philanthropy: are they willing to make trade-offs?", International Journal of Business and Society, Vol. 6, nº. 1, pp. 1 - 26, June 2005. JCR-JIF: 0,800 Q4 (2024) - SJR: 0,249 Q3 (2025)

M. de la Cuesta, C. Valor, "Fostering corporate social responsibility through public initiative: from the EU to the Spanish case", Journal of Business Ethics, Vol. 55, nº. 3, pp. 275 - 293, December 2004. doi: 10.1007/s10551-004-0994-y JCR-JIF: 0,457 (2004); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)

C. Valor, "Social alliance for fundraising: how Spanish nonprofits are hedging the risks", Journal of Business Ethics, Vol. 47, nº. 3, pp. 209 - 222, October 2003. doi: 10.1023/A:1026212902564 JCR-JIF: 0,580 (2003); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)

Projects

Ph.D. Thesis

Developed:

Supervised:

In progress:

V. Moreno Soria, "Empowering Small-Load Flexibility-Service-Providers in the energy transition: An Inentive-Based Framework Tested Throught Discrete-Choice Modelling and Market Simulations", PhD. dissertation, Comillas Pontifical University, Madrid, Spain.

Conference Papers

Books and Book Chapters

International Exchanges

Jan 2026, Marketing Departament, EDHEC Business School. Lille (France).

Invited Conferences and Seminars

Round table "Governance, economy, and social transformation in the face of sustainability challenges" Jornada de investigación y diálogo interdisciplinar: La comunidad de Comillas ante los retos de la sostenibilidad. Universidad Pontificia Comillas. Madrid (Spain). Jun 2026.

Seminar "How to formulate relevant research questions" Seminario de Investigación. Asociación Española de Marketing Académico y Profesional (AEMARK). Madrid (Spain). Jan 2026.

Presentation "How to ask relevant and interesting questions" Jornadas de Actos Singulares Científicos o de Divulgación. Asociación Española de Marketing (AEMARK). Madrid (Spain). Jan 2026.

V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479
JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);

X. Saldivar, A. Davis, B. Wagner, C. Valor, "Rethinking the quadruple helix in place-based innovation: power, space and public experience", Journal of Place Management and Development, doi: 10.1108/JPMD-01-2026-0013 In press: July 2026.
JCR-JIF: 2,400 Q2 (2025) - SJR: 0,582 Q1 (2025)

A. Camacho, C. Valor, "The Degradation of Access-Based Business Models: Customer Misbehavior and Shared Mobility", Business Strategy and the Environment, doi: 10.1002/bse.70580 In press: February 2026.
JCR-JIF: 13,200 Q1 (2025) - SJR: 3,678 Q1 (2025)

C. Valor, P. Antonetti, B. Crisafulli, "Can Compassion Appeals Change the World? A Critical Review and Reconceptualization", Journal of Business Ethics, Vol. 207, pp. 143 - 161, August 2026. [Online: December 2025] doi: 10.1007/s10551-025-06220-5
JCR-JIF: 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)

C. Valor, L. Ronda, C. Abril, "Moral Dramas as a Sustainable Communication Genre: An Analysis of its (Dys)Functionalities", Journal of Macromarketing, Vol. 45, nº. 3, pp. 107 - 431, September 2025. [Online: June 2025] doi: 10.1177/02761467251349995
JCR-JIF: 2,500 Q3 (2025); - SJR: 0,844 Q2 (2025);

A. Camacho, C. Valor, J. Portela, J.L. Arroyo-Barriguete, "Examining Crash Factors in Free-Floating Carsharing", Journal of Road Safety, Vol. 36, nº. 2, pp. 10 - 22, May 2025. doi: 10.33492/JRS-D-25-1-2488310
JCR-JIF: 0,600 Q4 (2024) - SJR: 0,271 Q2 (2025); 0,271 Q2 (2025)

V.K. Moreno, C. Valor, J.P. Chaves, "An incentive-based framework for small-load flexibility providers", Renewable & Sustainable Energy Reviews, Vol. 213, pp. 115479, May 2025. [Online: February 2025] doi: 10.1016/j.rser.2025.115479
JCR-JIF: 18,000 Q1 (2025); - SJR: 3,995 Q1 (2025);

C. Valor, R. Redondo, I. Carrero, "Explaining the influence of biophilic design on employee well-being", Scientific Reports, Vol. 14, pp. 32090, December 2024. [Online: December 2024] doi: 10.1038/s41598-024-83791-9
JCR-JIF: 3,900 Q1 (2024); 4,900 Q1 (2025) - SJR: 0,874 Q1 (2024); 0,893 Q1 (2025)

C. Valor, P. Antonetti, I. Carrero, "Stressful sustainability: a hermeneutic analysis", European Journal of Marketing, Vol. 52, nº. 3/4, pp. 550 - 574, March 2018. [Online: January 2018] doi: 10.1108/EJM-12-2016-0712
JCR-JIF: 1,716 Q3 (2018); 5,900 Q1 (2025) - SJR: Q1 (2018); 2,266 Q1 (2025)

C. Valor, G. Zasuwa, "Quality reporting of corporate philanthropy", Corporate Communications, Vol. 22, nº. 4, pp. 486 - 506, October 2017. doi: 10.1108/CCIJ-07-2016-0051
JCR-JIF: 2,900 Q3 (2025) - SJR: Q2 (2017); 0,729 Q2 (2025)

C. Valor, I. Carrero, "Viewing responsible consumption as a personal project", Psychology & Marketing, Vol. 31, nº. 12, pp. 1110 - 1121, November 2014. [Online: October 2014] doi: 10.1002/mar.20758
JCR-JIF: 1,080 Q2 (2014); 8,200 Q1 (2025) - SJR: Q1 (2014); 3,642 Q1 (2025)

M. de la Cuesta, C. Valor, "Evaluation of the environmental, social and governance information disclosed by Spanish listed companies", Social Responsibility Journal, Vol. 9, nº. 2, pp. 220 - 240, May 2013. doi: 10.1108/SRJ-08-2011-0065
JCR-JIF: 4,100 Q2 (2024) - SJR: Q2 (2013); 0,973 Q1 (2025)

A. Merino, C. Valor, "The potential of corporate social responsibility to eradicate poverty: an ongoing debate", Development in Practice, Vol. 21, nº. 2, pp. 157 - 167, April 2011. doi: 10.1080/09614524.2011.546005
JCR-JIF: 1,400 Q3 (2024) - SJR: Q2 (2011); 0,405 Q2 (2025)

C. Valor, "Tres perspectivas sobre cómo pueden las empresas multinacionales contribuir efectivamente a la consecución de los ODM", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 19, nº. 33, pp. 131 - 141, April 2009.
JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)

C. Valor, A. Merino, "The relationship between NGOS and businesses in the public arena: an empirical analysis for Spain", Journal of Public Affairs, Vol. 9, nº. 1, pp. 20 - 34, February 2009. [Online: January 2009] doi: 10.1002/pa.309
JCR-JIF: 1,800 Q3 (2024) - SJR: 0,503 Q2 (2025)

C. Valor, "Can consumers buy responsibly? Analysis and solutions for market failures", Journal of Consumer Policy, Vol. 31, nº. 3, pp. 315 - 326, September 2008. [Online: June 2008] doi: 10.1007/s10603-008-9070-9
JCR-JIF: 1,600 Q3 (2024) - SJR: 0,714 Q2 (2025)

C. Valor, "The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach", Journal of Marketing Management, Vol. 23, nº. 7-8, pp. 675 - 695, 2007. [Online: February 2010] doi: 10.1362/026725707X229993
JCR-JIF: 4,900 Q2 (2025) - SJR: 1,347 Q1 (2025)

C. Valor, "A global strategic plan for corporate philanthropy", Corporate Communications, Vol. 12, nº. 3, pp. 280 - 297, August 2007. doi: 10.1108/13563280710776879
JCR-JIF: 2,900 Q3 (2025) - SJR: 0,729 Q2 (2025)

C. Valor, M. de la Cuesta, "Códigos éticos: análisis de la eficacia de su implantación entre las empresas españolas cotizadas", Innovar: Revista de Ciencias Administrativas y Sociales, Vol. 17, nº. 30, pp. 19 - 30, July 2007.
JCR-JIF: 0,058 (2012) - SJR: 0,150 Q4 (2025)

C. Valor, "What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade", Journal of Strategic Marketing, Vol. 14, nº. 3, pp. 263 - 275, February 2007. doi: 10.1080/09652540600856519
JCR-JIF: 3,100 Q2 (2024) - SJR: 1,223 Q1 (2025)

C. Valor, "Corporate social responsibility and corporate citizenship: towards corporate accountability", Business and Society Review, Vol. 110, nº. 2, pp. 191 - 212, June 2005. [Online: May 2005] doi: 10.1111/j.0045-3609.2005.00011.x
JCR-JIF: 2,300 Q3 (2025) - SJR: 0,609 Q2 (2025)

C. Valor, "Consumers' responses to corporate philanthropy: are they willing to make trade-offs?", International Journal of Business and Society, Vol. 6, nº. 1, pp. 1 - 26, June 2005.
JCR-JIF: 0,800 Q4 (2024) - SJR: 0,249 Q3 (2025)

M. de la Cuesta, C. Valor, "Fostering corporate social responsibility through public initiative: from the EU to the Spanish case", Journal of Business Ethics, Vol. 55, nº. 3, pp. 275 - 293, December 2004. doi: 10.1007/s10551-004-0994-y
JCR-JIF: 0,457 (2004); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)

C. Valor, "Social alliance for fundraising: how Spanish nonprofits are hedging the risks", Journal of Business Ethics, Vol. 47, nº. 3, pp. 209 - 222, October 2003. doi: 10.1023/A:1026212902564
JCR-JIF: 0,580 (2003); 6,300 Q1 (2025) - SJR: 3,138 Q1 (2025)