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How small traditional businesses can become attractive employers: a means-end analysis

L. Ronda, C. Valor, C. Abril

Journal of Small Business Management Vol. 58, nº. 2, pp. 362 - 389

This study provides managerial solutions regarding how small businesses in traditional industries can become attractive employers to millennial first-job applicants similar to emerging technology-based firms. This study uses a means-end analysis to determine the hidden value structures of ethical, self-fulfillment, and experiential value and disentangles the hierarchical relationships among employer attributes, employee benefits, and perceived value. The results show that by understanding the motivational structures underlying employment choices, small traditional businesses can customize their employment offerings and meet the value forms sought by the millennial cohort, opening a new range of possibilities for them to attract new and younger talent and improve their firm competitiveness.

Keywords: Small business, employee attraction, means-end chain

JCR Impact Factor and WoS quartile: 4,544 - Q2 (2020); 6,200 - Q2 (2022)

DOI reference: DOI icon https://doi.org/10.1080/00472778.2019.1659682

Published on paper: March 2020.

Published on-line: November 2019.

L. Ronda, C. Valor, C. Abril, How small traditional businesses can become attractive employers: a means-end analysis. Journal of Small Business Management. Vol. 58, nº. 2, pp. 362 - 389, March 2020. [Online: November 2019]

    Research topics:
  • Social inclusion, vulnerability, longevity and wellbeing
  • Green technologies adoption and consumer engagement

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