Funding entity Caixabank, S.A, VidaCaixa, S.A.U. de Seguros y Reaseguros, Fundación "la Caixa"
Participated by Escuela Superior de Administración y Dirección de Empresas (Esade), Universidad Pontificia Comillas, Universidad de Deusto
Promoted by the Caixabank Group in collaboration with ESADE, Comillas, and Deusto, the Chair for Active and Healthy Longevity aims to address the needs and concerns of the elderly by developing a new value proposition tailored to them. It aspires to become a benchmark in longevity in Spain, with an interdisciplinary approach, humanistic values, and strong regional connections.
The main objectives of the Center are:
1. To respond to the growing demand for innovative solutions for an aging population.
2. To provide evidence to support decision-making regarding demographic aging.
3. To combat age-related prejudice and empower older individuals by enhancing their well-being.
4. To lead social and economic innovation in an aging society.
5. To generate knowledge.
6. To transfer knowledge.
7. To deliver training programs.
Layman's summary: The Chair for Active and Healthy Longevity promotes innovative solutions for older adults, combats ageism and prejudice, generates and disseminates knowledge, leads social innovation, and provides training, all with an interdisciplinary approach and humanistic values.
CAIXA_LONGEVITY
