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Master students working on the psychological underpinnings of value co-creation and co-destruction in P2P schemes

M. G. Gallarza, C. Valor

12th Annual International Conference of Education, Research and Innovation - ICERI 2019, Seville (Spain). 11-13 noviembre 2019


Summary:

This paper presents a case study aimed at exploring inductive skills of Master students from Psychology to gain knowledge on how to provide diagnosis and Marketing action. A workshop on real cases of P2P consumption is proposed within the syllabus of the elective subject “Marketing” in the Erasmus Mundus European Master in Work, Organizational, and Personnel Psychology (WOP-P (https://www.uv.es/erasmuswop/), from the Faculty of Psychology at Universidad de Valencia (Spain). Master students are meant to work on the Psychological underpinnings of value co-creation and co-destruction in P2P schemes.


DOI: DOI icon https://doi.org/10.21125/iceri.2019.2530

Publication date: November 2019.



Citation:
G. Gallarza, M., Valor, C., Master students working on the psychological underpinnings of value co-creation and co-destruction in P2P schemes, 12th Annual International Conference of Education, Research and Innovation - ICERI 2019, Seville (Spain). 11-13 November 2019.

IIT-19-184C