Resumen:
Extreme events undermine progress towards social sustainability and urge an immediate and broad response from the private sector. Nevertheless, corporate interventions in the face of a shock differ from traditional Corporate Social Responsibility (CSR) actions in some essential aspects not addressed by the literature. To solve this gap, we propose a purpose-action framework to examine and categorize 218 post-shock CSR interventions from 111 companies operating in Spain during the first wave of the COVID-19 pandemic. The framework allows assessing their heterogeneous social sustainability impact. We identify a set of firm dynamic sustainability capabilities -leadership, intentionality, prior stakeholder engagement, and partnership building-underpinning corporate purpose and action to develop an effective and efficient post-shock CSR. This exploratory study extends the literature on the company–society interface and provides a guide to foster social sustainability through CSR in times of shock.
Resumen divulgativo:
Proponemos un marco propósito-acción para examinar las intervenciones corporativas en la primera ola por COVID en España. El marco evalúa su diferente impacto en la sostenibilidad social y las capacidades dinámica sostenibles que sustentan las intervenciones más efectivas socialmente.
Palabras Clave: CSR; Social sustainability; Emergency relief; Pandemic; COVID-19; Dynamic capabilities; Stakeholder orientation; Partnerships
Índice de impacto JCR y cuartil WoS: 11,072 - Q1 (2021); 11,100 - Q1 (2022)
Referencia DOI:
https://doi.org/10.1016/j.jclepro.2021.127789
Publicado en papel: Agosto 2021.
Publicado on-line: Junio 2021.
Cita:
F.J. Forcadell, E. Aracil, A purpose-action framework for corporate social responsibility in times of shock. Journal of Cleaner Production. Vol. 312, pp. 127789-1 - 127789-12, Agosto 2021. [Online: Junio 2021]
