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How small traditional businesses can become attractive employers: a means-end analysis

L. Ronda, C. Valor, C. Abril

This study provides managerial solutions regarding how small businesses in traditional industries can become attractive employers to millennial first-job applicants similar to emerging technology-based firms. This study uses a means-end analysis to determine the hidden value structures of ethical, self-fulfillment, and experiential value and disentangles the hierarchical relationships among employer attributes, employee benefits, and perceived value. The results show that by understanding the motivational structures underlying employment choices, small traditional businesses can customize their employment offerings and meet the value forms sought by the millennial cohort, opening a new range of possibilities for them to attract new and younger talent and improve their firm competitiveness.


Palabras clave: Small business, employee attraction, means-end chain


Journal of Small Business Management. Volumen: 58 Número: 2 Páginas: 362-389

Índice de impacto JCR y cuartil WoS: 3.120 - Q2 (2018)

Referencia DOI: DOI icon 10.1080/00472778.2019.1659682    

Publicado en papel: Marzo 2020. Publicado on-line: Noviembre 2019.



Cita:
L. Ronda, C. Valor, C. Abril. How small traditional businesses can become attractive employers: a means-end analysis. Journal of Small Business Management. vol. 58, no. 2, pp. 362-389, Marzo 2020. [Online: Noviembre 2019]


    Líneas de investigación:
  • Gestión de las transiciones hacia la sostenibilidad
  • Compromiso con el consumidor y sostenibilidad

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