Book Review: Rossi, P., G. Allenby, R. McCulloch.2005. Bayesian Statistics and Marketing. John Wiley & Sons,New York. 341 pp.

C. Maté

Interfaces Vol. 37, nº. 3, pp. 302 - 303

JCR Impact Factor and WoS quartile: 0,575 (2007); 1,434 - Q4 (2020)

DOI reference: https://doi.org/10.1287/inte.1070.0297

Published on paper: June 2007.

Citation:
C. Maté, Book Review: Rossi, P., G. Allenby, R. McCulloch.2005. Bayesian Statistics and Marketing. John Wiley & Sons,New York. 341 pp.. Interfaces. Vol. 37, nº. 3, pp. 302 - 303, June 2007.